Alternative to M9 at ~1/4 cost? Alternative to the GX-1 at 3x the cost? Time will tell. Initial feelings are I want one. Ergonomics & features in what I was dreaming the GF-1 would have evolved into. 3 relatively fast prime lens adds to the GAS. The non-Bayer color filter array is interesting. X-mount specific lens is a bit of a negative, but it sounds like Fuji is releasing an adapter. Time to wait and see what the pros say about this camera.