I was just thinking the notion that a product "wins" a battle over another product or one company "beats" the other company. While it can clearly be the case that one company is successful with a certain product while their competitors are not (such as Apple) but I think the metaphor is a bit thin when you think of things like... The Cardinals winning one of the most exciting World Series games I can recall... ..."won" seems fitting. The people of Libya line up to see the body of Gaddafi... ...if they want to say they've "won" they have earned the right to say it (for as long and as often as they want). A digital camera??? ...seems pretty mundane by comparison.