I get asked from many sides: which camera to buy. Everybody who gets asked this questions knows about the mine field you are entering. In the SLR times it was much easier: today there are so many different formats on the market that makes the decision even trickier... Typically I answer: it depends. And interestingly in many cases I recommend the iPhone (or smartphone) Since the 4s the iPhone became a serious camera, killing the point and shoot market. To make things easier I did some real world shots that everybody who comes in this question is able to compare the 3 formats and gets a feeling what he can achieve with it... Why to carry gear: Real world comparison between smartphone; µ43 and FullFormat I am very interested in a constructive discussion!