I'm sure this has been hashed over before, but I just saw an ad for a Canon Rebel T3 for $380 (US), with the kit lens. That's less than a number of M4/3 cameras (like the EP3 I've been lusting for). That's hardly more than a GF3 kit. And you get FF! So why would anyone buy a Pen (or Panny) when you can get a FF kit for a similar or lesser price? Granted, it's just the low-end Rebel, but still, everybody says FF is the best. Why buy 'lesser' product for more $$$? Aside from the obviously innate coolness of the new Pens. Okay, just venting frustration, and waiting for the day the EP3 drops low enough for me to afford.