What will the Oly 12-40/ 2.8 cost?

Discussion in 'Native Lenses' started by nuclearboy, Aug 24, 2013.

  1. Chris5107

    Chris5107 Mu-43 Top Veteran

    Jan 28, 2011
    The full 4/3 14-54 2.8 - 3.5 Mk II which sells new for $500 - $600

    The Panasonic m4/3 12-35 2.8 with IS which sells for about $950 - $1100

    I own both of these and they are fine lenses for sure.

    What do you think the new Oly "PRO" 12-40 2.8 will cost?

    I am thinking we are talking about a $1499 lens. Any thoughts?
  2. mister_roboto

    mister_roboto Mu-43 Top Veteran

    Jun 14, 2011
    Seattle, WA, USA
    I'm gunna guess $1200-1400, but would be pleasantly surprised if it were $1000 :wink:

    If it's like the SHG 4/3 lenses, then is *should* be freeze resistant too. With that large front element, I'm guessing it'll have great corner sharpness for a zoom too.
  3. RT_Panther

    RT_Panther Mu-43 Legend

    May 4, 2011
    Like I said in another thread, "we" are over-ripe for Tamron/Sigma/Tokina fast zoom alternative...
  4. monk3y

    monk3y Mu-43 Hall of Famer

    May 14, 2013
    in The Cloud...
    Which means the E-M1 + 12-40mm = $2,500 at least? gahhh!!!
  5. zapatista

    zapatista Mu-43 Top Veteran

    Mar 19, 2012
    Denver, Colorado, USA
  6. robbie36

    robbie36 Mu-43 All-Pro

    Sep 25, 2010
    rob collins
    Well it is a 'pro' lens which means expensive.
    It is a 'better quality' lens which means expensive.
    It is a 'larger' lens which means expensive.

    Luckily it does have to compete with the Panny 12-35 which is US$900 where I live. So I think US$1299. Now with a bit of luck it will be bundled with the EM1 for US$1000.
  7. Chris5107

    Chris5107 Mu-43 Top Veteran

    Jan 28, 2011
    I added a poll to the thread for those who care to give an opinion.
  8. uscrx

    uscrx Mu-43 Veteran

    Aug 26, 2011
    Shasta Cascade
    MSRP $1,499

    Street Price $1,100-$1,199
  9. Replytoken

    Replytoken Mu-43 Hall of Famer

    May 7, 2012
    Puget Sound
    I hear they are free if you buy one of Olympus' $1500 PRO lens hoods! :biggrin:

  10. F/Stop

    F/Stop Mu-43 Veteran

    Mar 9, 2013
    West Virginia
    Brian Y.
    I picked 1200. On a wish. Lol
  11. neofx19

    neofx19 Mu-43 Regular

    May 16, 2012
    To be honest, I would not be surprised if the camera body plus lens cost around $1999 to $2499. This camera is being advertised a class above the OM-D. Can anybody remember if the E-3 or E-5 came with a kit lens? If it did how much was the price point at the time of launch?
  12. jeffryscott

    jeffryscott Mu-43 Top Veteran

    Jul 2, 2010
    looks like (from another thread) it will be about 900. That is quite a good price if true.
  13. rich9cinti

    rich9cinti Mu-43 Veteran

    Mar 23, 2013
    Cincinnati, Ohio
    I voted $1,000 but give or take $200 :tongue: wishful thinking, huh???
  14. mister_roboto

    mister_roboto Mu-43 Top Veteran

    Jun 14, 2011
    Seattle, WA, USA
    E-5 Body only was $1700, in 2011 dollars
  15. meyerweb

    meyerweb Mu-43 Hall of Famer

    Sep 5, 2011
    The Pana 12-35 was $1300 at intro. The chances that this will be any cheaper than that are slim at best. This is designed to be mated to a body which is rumored to cost $1500, and is labeled "Pro." Olympus isn't aiming at price-sensitive buyers with this gear.
  16. Andym72

    Andym72 Mu-43 Veteran

    Mar 4, 2013
    Reading, UK
    The Panasonic 12-35mm had an initial list price of $1300
    The Canon 17-55mm had an initial list price of $1180

    So I'd expect this Oly to cost somewhere around there.
  17. klee

    klee Mu-43 Veteran

    Mar 20, 2013
    Houston, TX
  18. Chris5107

    Chris5107 Mu-43 Top Veteran

    Jan 28, 2011

    If this is true, that would put the pricing pressure on Panasonic. I would have never guess Oly would come in under the street price of the Panasonic 12-35.

    I guess now we would wait to see if the Olympus is really as good or better than the Panasonic 12-35mm. Better is a tricky word. Exactly how or by what measure would it be better? We should know in two weeks.
  19. pake

    pake Mu-43 All-Pro

    Oct 14, 2010
    I'm quite confident that the $900 rumor is correct. And if it is, it will be a bold move from Olympus and I believe it will sell well. I've already decided to buy one. :biggrin: