There were also some m4/3 lenses show with the Kodak name on them. Although, they were being shown by a different parent company.
They will be a huge hit on QVC, especially if they make a DSLR shaped body. Old folks love the zombie brands.
I don't think you've thought this through. This takes the pressure off Olympus and Panasonic to spend money developing and marketing unprofitable, but absolutely essential, introductory level 'beginners cameras'. It becomes hard to discount the logic of stepping up to an even NICER camera when you know the new camera can use your old lenses. I was on the fence between the Fuji XTrans line and the OMD line. The ability to use my 14-54 with the E-M10 tipped the scale towards OMD.
Being a member of the 43Consortium doesn't mean you don't compete with your cohorts... JK making this camera doesn't automatically mean Olympus will drop their low-end camera. They may focus more on higher end cameras, but I'd be surprised if they completely abandoned the bottom end...
I believe the more m4/3 cameras there are about (by brand), the greater will be the recognition and potential acceptance in more places around the world. Perhaps m4/3 needs to become the 'Android' of the world, with cameras built and designed by many and at different levels of sophistication.
Sure, I'll go with that... but JK did do GE Imaging. They really played the bottom of the barrel with General Imaging.
I can't imagine this is going to be all that different.
On the other hand, would it really be any different if Sinar suddenly joined (and committed to producing for) the m43 consortium? Or Alpa? Or Rollei?