I've never been one for brand loyalty. I make purchasing decisions based on practical factors such as performance, features, quality and value for money, and so far in MFT that has kept me closer to Camp Panasonic. That said, after picking up my EM1.2 and 40-150 Pro, I'm liking them (a lot) and my bias had started to shift towards Olympus prior to last weeks announcement. Post announcement, of course my Olympus badged products are still working, and having written off their cost at purchase, I'm not too concerned with resale values either. I see no urgency to bail out. To me, the big hit is in my confidence of Olympus products going forwards, in terms of availability, quality and support. This updated lens roadmap increases that confidence slightly, suggesting that Olympus, or at least the product behind the badge, isn't yet dead. There's still a pulse, and that promotes hope for the continuation and growth of both the product family currently known as Olympus, and the MFT format as a whole.