Updated: 100-400 may be imminent, new camera registered, Olympus to be sold. What next?

RAH

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The 8-25mm makes perfect sense to me. I frequently use the P12-60mm with a 0.7x wide angle converter to obtain that particular range of coverage. The PL10-25mm is outstanding, but more than a handful in weight and cost. An Oly at half or less of the weight and price would be of interest to me.
Yes, I agree it sounds very interesting (depending on size and price). If I didn't already have a PL8-18 2.8-4, it would be even more interesting. I wonder how it will compare. The extra reach to 25 would be useful, of course.
 

RAH

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It's odd that there was no mention of the 100-400 (which me and a lot of others thought would be the first thing to come down the pike now). I wonder if this is good or bad. Maybe they didn't mention it because it is coming out very soon anyway? Hope, hope...
 

RS86

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It's odd that there was no mention of the 100-400 (which me and a lot of others thought would be the first thing to come down the pike now). I wonder if this is good or bad. Maybe they didn't mention it because it is coming out very soon anyway? Hope, hope...
From the Red35 video I took a very very clear hint that they will release it this month.

He mentioned about a lens release soon, from a phone call conversation with Olympus.

Very soon after in another sentence he mentioned the 100-400mm, a bit like a freudian slip.

I think they plan to calm the public with the release.
 

Mountain_Man_79

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Bird AF will be a welcome addition to my X, but they better not leave the starry AF out of that update...
And this may be the first time I wished I had a child, because my feeling is still that I’ll need trade my first born to get that 150-400 pro.
 

RichardC

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Bird AF will be a welcome addition to my X, but they better not leave the starry AF out of that update...
And this may be the first time I wished I had a child, because my feeling is still that I’ll need trade my first born to get that 150-400 pro.
Two kidneys ought to do the trick.
 

tiago.ereira

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Yet, the camera is more than just the sensor.
That’s true, but go and say that to the “average joe” that’s sees a FF Mirrorless, 26Mpx for 999$. They won’t even know that they have just a couple of premium lenses available to mount on the camera.

1300$ and they get a kit with 24-105 a SD card and a cheap bag and tripod. Deal!

This is probably the biggest fail of Olympus. Not only the price, but the marketing. Almost no one knows about Olympus, at least in Europe. When I say I have an Olympus, people are like: “OK, never heard”. Most of the shops don‘t even have Olympus gear. Social media presence is embarrassing sometimes and we are in 2020. If you have a company and don’t put a strong focus on social media you will fail.

Look at Apple. They are good, but not as good as they say they are. However the marketing is so good that they can sell the same product for years for the same overestimated price. They sell good products for the price of exceptional products and exceptional products for nonsense prices. It’s all about marketing and IMHO, Olympus has a poor marketing department.

And, btw, Olympus is not the only one who makes good cameras. If you think like that you live in a bubble.
Even inside M43, a G9 right now is probably the best bang for the buck. Way better priced than the Olympus equivalent.

Anyway, lets stay ontopic. I’m still waiting to see that 100-400 out to check the reviews and comparisons with the PL100-400. I have been waiting for this lens since before it was announced to have dual IS with my EM1mk2 and hopefully weather seal.

Now with the recent news, if the zuiko doesn’t meet my expectations (considerably better than the 75-300 and well priced), I might go with the PL in case I move to Panasonic in the future or I might just abort the deal completely and stay with the 75-300 for now.

Don’t want to put too much money on a m43 lens with the future so uncertain.
 
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Reflector

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That’s true, but go and say that to the “average joe” that’s sees a FF Mirrorless, 26Mpx for 999$. They won’t even know that they have just a couple of premium lenses available to mount on the camera.
The "Average Joe" likely owns some Canon Rebel in APS-C with the kit lens...

APS-C is a wonderful format and it still is the king of the volume.
 

davidzvi

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It will be larger, heavier, and more expensive than the Panny, but it will also have better image quality.
Actually I think it will be smaller, lighter, and cheaper than the PanLeica since it won't be a "Pro" and PanLeica is Panasonic's Pro line. But I also think it might not be as good either.

Hopefully it will be a little better than the Oly 75-100 and Pan 100-300.
Circling back on this one. You were right about bigger and heavier. I got the price though.

From the reviews and comments to date I have to wonder if Olympus would have been better off just giving the 100-400 enough to be called "Pro" instead of making it and the 150-400? Yes it would be bigger and heavier still with less plastic and what ever would be needed for true Sync IS. But compatible with TCs and the impression I've gotten from reviews seem to imply the 100-400 is pretty darn good, better than the PL100-400.
 

Lcrunyon

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Circling back on this one. You were right about bigger and heavier. I got the price though.

From the reviews and comments to date I have to wonder if Olympus would have been better off just giving the 100-400 enough to be called "Pro" instead of making it and the 150-400? Yes it would be bigger and heavier still with less plastic and what ever would be needed for true Sync IS. But compatible with TCs and the impression I've gotten from reviews seem to imply the 100-400 is pretty darn good, better than the PL100-400.
I think the 150-400 pro is going to do better than a lot of people expect.
 

Dave Black

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I have owned the new 100-400/5.0-6.3 for several days. It is a very good lens. My nature/wildlife kit is now the 12-100/4.0, the 100-400/5.0-6.3, the three f1.2 Pro primes with either the E-M1X or E-M1.3. It is a nice and lightweight kit for hiking out in nature, especially when wildlife is expected.
The new lens us very well built and have good image quality. I will most likely also buy the 150-400/f4.5 lens if or when it gets released. It is going to be big and expensive. I expect the image quality will be close to equal to the 300/f4.0 lens. The internal zoom will be great. The built-in 1.25 teleoconverter will be handy. I can see using this lens when I am sure to see wildlife and am close to the vehicle. It will not be a lens I will want to hike and distance with. I am guessing it will be expensive in the price range between $7,000 to $14,000. Before its release I am going to enjoy the 100-400/5.0-6.3.
 

Lcrunyon

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No doubt it will be. I'm just thinking from a business stand point, would it have been better to make just one? When did we first hear about the 150-400 and when did we hear about the 100-400? And which are we still waiting for?
I don’t think so, for two reasons. First, there are still a reasonable number of people waiting for the 150-400 pro (though certainly there won’t be nearly as many made or sold as the 100-400). Secondly, for Olympus to realize their strategy of being a major player in the nature and wildlife photography sector, a flagship super-telephoto zoom lens is a necessity. I don’t know if JIP will continue the same strategy (hopefully they will, since it is quite good, IMO), but all of these plans were put into motion well prior to the decision to sell the camera division anyways. (To answer your question, the 150-400 pro was rumored years before the 100-400).

Olympus was actually planning to make quite a few super telephoto lenses since this is one area where the sensor size has a major advantage. I doubt all of them will be made now, but it only makes sense for Olympus to have a number of offerings to meet a number of different needs and preferences in a sector it aimed to dominate. While I am glad the 100-400 is doing so well, and I might be interested in getting it for my wife, it’s not the birding lens solution I (and many others) have been looking for because of its slower aperture.

Current troubles aside, there’s certainly room for both. Wildlife photographers, and perhaps even more so bird photographers, always face a dilemma in getting enough brightness and range without paying for it too much in portability and expense. The 100-400 compromises more to one side and seems to be doing a good job meeting the more mainstream need. The 150-400 lands on the other end of the spectrum, and while short of perfect due to the sensor limitations on noise performance, may very well end up being the best wildlife solution on the market for those of us willing to pay for it. If the 150-400 pro is as good as I expect it to be, it combined with the E-M1X could do a lot to attract new wildlife photographers, especially pros, to the system... or at least that was the hope before the recent announcement — and we will just have to wait and see how all that plays out.
 
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PakkyT

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I'm just thinking from a business stand point, would it have been better to make just one?
No because different people have different wants and different price points. Despite these two lenses have nearly identical focal ranges, that is probably the end of their similarities. Just look at the 40-150 "R" and the 40-150 PRO have little in common other than focal length. Or why release the 12-45 PRO when you already have the 12-40 PRO? Or the 17/25/45 f1.8 vs f1.2 primes?
 
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davidzvi

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I don’t think so, for two reasons. First, there are still a reasonable number of people waiting for the 150-400 pro (though certainly there won’t be nearly as many made or sold as the 100-400). Secondly, for Olympus to realize their strategy of being a major player in the nature and wildlife photography sector, a flagship super-telephoto zoom lens is a necessity. I don’t know if JIP will continue the same strategy (hopefully they will, since it is quite good, IMO), but all of these plans were put into motion well prior to the decision to sell the camera division anyways. (To answer your question, the 150-400 pro was rumored years before the 100-400).

Olympus was actually planning to make quite a few super telephoto lenses since this is one area where the sensor size has a major advantage. I doubt all of them will be made now, but it only makes sense for Olympus to have a number of offerings to meet a number of different needs and preferences in a sector it aimed to dominate. While I am glad the 100-400 is doing so well, and I might be interested in getting it for my wife, it’s not the birding lens solution I (and many others) have been looking for because of its slower aperture.

Current troubles aside, there’s certainly room for both. Wildlife photographers, and perhaps even more so bird photographers, always face a dilemma in getting enough brightness and range without paying for it too much in portability and expense. The 100-400 compromises more to one side and seems to be doing a good job meeting the more mainstream need. The 150-400 lands on the other end of the spectrum, and while short of perfect due to the sensor limitations on noise performance, may very well end up being the best wildlife solution on the market for those of us willing to pay for it. If the 150-400 pro is as good as I expect it to be, it combined with the E-M1X could do a lot to attract new wildlife photographers, especially pros, to the system... or at least that was the hope before the recent announcement — and we will just have to wait and see how all that plays out.
No because different people have different wants and different price points. Despite these two lenses have nearly identical focal ranges, that is probably the end of their similarities. Just lie the 40-150 "R" and the 40-150 PRO have little in common other than focal length. Or why release the 12-45 PRO when you already have the 12-40 PRO? Or the 17/25/45 f1.8 vs f1.2 primes?
I'm not questioning the need for both in a perfect world. Or that they are different lenses with a different target market. Having both gives great options for the format. But Olympus needs/needed sales.

Maybe they just should have aimed for the 100-400 first since it seems to have had a much shorter development cycle. Or maybe not included a built in TC in the 150-400? (But I guess then they would've needed to make the lens an f/4 and not f/4.5 so it stayed at f/5.6 with the 1.4 TC.)
 

PhotoCal

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I think the outstanding performance of the 100-400 is going to hurt sales of the 150-400 Pro
I was planning to buy both but after using the 100-400 for a few weeks I'm reconsidering that. I'm sure I'm not alone, -,, especially if the Pro is significantly more expensive.
 

doady

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Olympus system does seem popular among wildlife photographers, so I think 50-200mm (F2.8?) Pro and 50-230mm (F4.0?) Pro will still be made. Even the 100mm Pro macro is meant for wildlife. The road map is almost all Pro and/or telephoto. A serious sports/wildlife lens like 150-400mm F4.5 Pro will really help the system, they should have made it a long time ago.

It's funny, every time I go to the park with my E-M1 II and 12-100mm, people ask me if I am birding, but I'm just a landscape photographer. Maybe it's photographers like me who don't belong in the future of this system. I think it's the bright prime lenses on the road map that are less likely to be realized. I was hoping for a 9mm or 10mm but I might have to settle for the 8-25mm F4.0 since it is more of a sure thing.
 

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