I've never been particularly excited about Fuji's faux-rangefinder X series (styling, ergonomics, and workflow all seem like a step away from what I'm used to). Prime lenses aren't my thing either. So imagine when I saw Photozone's review of their 18-55/2.8-4.0 OIS lens and saw that for around half the price they get a lens nearly comparable to the Panasonic 12-35/2.8 in capabilities, and at least as good optically? It's particularly notable that the Fuji is actually a tad smaller than the Panasonic, while offering the m4/3 equivalent of a 14-42/2.2-3.2. IMO it's really too bad that Fuji didn't join m4/3. They would have offered an interesting alternative for the rangefinder afficionados (there seem to be a lot around here) and a welcome push to Panasonic (and Olympus) to up their game on the lens front.