We are going in circles. We all know the weaknesses of m4/3 and iso noise. But how many regular people do you know who shoot at that iso? Most people shoot with smartphones.The reason I mentioned D4s and ISO 12800 should be pretty obvious to you. The best E-M1II can not match the quality of the FF at the same Hi-ISO. This implication is obvious because that's what people focus on -- Hi-ISO, because a Sony A7III priced at $2000 has better Hi-ISO performance (ISO to ISO match) than a G9 or the E-M1II. No relevance to m43 dying? If I am a consumer brain washed to think Hi-ISO must be my #1 priority in buying a camera body and E-M1II is priced the same as the A7III, then I would choose the A7III. And if I shoot @12800 ISO with the A7III which amateurs sometimes tend to do as they bring theirs inside stadiums to shoot their kids hockey play or soccer play; the A7III files will be less noisy. These people aren't educated enough to select the proper lenses, know which shutter speeds and aperture to use. Though if they go to school and get taught by Lindsay, then I would say most would probably go and buy a m/43. But sadly, it is not happening on a regular basis. Even where I bought my ZS100, the store where I bought it from tried to dissuade a buyer from ordering a Nikon Z6 and that his needs are better served with a E-M10III or II with Pro lenses. Even with me supporting my friend who was trying to sell the Olympus, finally the client opted for the Z6. Everything is about marketing and perception and perception sells.