The A7 has been getting a lot of attention, but Sony has also announced the RX10 bridge camera. It's an interesting design that doesn't really fit into a particular category, somewhat like the RX100. The lens and design make it a competitor with cameras like the FZ200. But the sensor size also make it a competitor with with MFT cameras, especially the Panasonic G line of DSLR style bodies. It does seem pricey, but if you consider the cost of getting a MFT body plus a constant f/2.8 lenses set that cover the same range it is actually something of a steal.