I just received an email from my local camera shop (I had forgotten that I was even on their mailing list). But first a little back story. They don't carry the Panasonics (except for the point and shoots) and only a small taste of the Oly line (every time I stop in to see if they have an E-P3 to see how it feels it hand, they say "Oh, we had one a couple weeks ago....check back in a couple weeks"). So it would seem they make their bread and butter selling Canikon (and add-on services to the MASSIVE array of overpriced crap point and shoots) and aren't interested in much else. But they send a fancy email presumably to everyone on their mailing list to let people know that the the new Nikon 1 J1 is now in stock. Here's the page that the email re-directs to...... http://artscameras.com/spec-sheet.html?catalog[product_guids]=debcc4b0-c843-012e-8779-20cf30bab63e Does Nikon pay to get all these eyeballs? I would bet they do. They show it in white. It looks pretty cool in its' own utilitarian, homely way. But I know better. The problem for Oly and Panny is that there is HIGH percentage of enthusiastic camera buyers who are also receiving this same email who don't know better. So guess what will be on hundreds of Milwaukeeans Christmas lists now. *the sound of hundreds of emails being forwarded. * I just know i picked the right horse in this race and feel like it won the race, but the racetrack isn't paying out on the ticket. I'm gonna go take some photos.