I've been pondering a bit lately what the "market positions" are of the various camera brands/systems available today. In other words, what is the essence of each brand in a few words or a sentence that distinguishes that brand from the others and would induce a photographer to choose that brand. Here are a couple I've come up with: Olympus (Micro Four Thirds) - Small, retro styling, IBIS, customize-able controls, fast AF, mature system Panasonic (Micro Four Thirds) - Video (4K), small, good ergonomics, mature system Fuji (X-series) - Retro styling and manual controls, "Fuji colors", great lenses Leica - Posh, classic, for "purists", great in low light Sony (A7) - Full-frame mirrorless, small (compared to other full frame cameras) Sony (APS-C) - Great sensors, ??? Samsung (NX) - Technologically advanced, connected, limited lens options Pentax - Rugged, ??? Canikon (full frame) - Big, image quality, AF-tracking (sports), professional support That last one is a bit of a punt. I've never been a DSLR guy. Canon and Nikon each seem to have their adherents, but I can't see what the differentiators are. Which brands did I miss? Let me know where you agree or disagree with these assessments.