Today's "deal of the day" (a.k.a. Dealzmodo) from tech blog Gizmodo features the Sony NEX-F3 for $370 from Amazon. I don't have an opinion to share with regard to this particular camera or this deal, but I was struck by the editorializing on the entire mirrorless segment in the brief blurb on the NEX in the article (emphasis mine): A similar diminishment of "mirrorless" is implied by a remark in the same blog's review of the NEX-F3 which is linked quoted in this short Dealzmodo blurb which states "interchangeable lenses and compatibility with a digital viewfinder will appeal to an aspiring photographer with plans to eventually step up to a DSLR." This statement basically asserts that mirrorless is merely a sort of bridge between compact cameras (or cameraphones) and "real" cameras, i.e. SLRs. While I don't share this simplistic assessment of the photography marketplace, I do feel that the opinion that "mirrorless" (including :43 is hemmed in by SLRs above and by smart phones below is widely held. That fact that the view is presented as gospel by a widely-read gadget-focused blog is concerning. I'm not looking to incite a discussion (such as this one) about what might or might not eventually happen in the marketplace, but rather to point out the perception of the mirrorless space and perhaps to discuss what you think the mirrorless players are doing or might do to combat this stuck-in-the-middle perception. What do you think?