Yeah I know it is silly getting excited about cameras that havent been announced yet but this seems to me to be about the most exciting development in mirrorless in the last couple of years. So what is Sonyalpharumors saying... 1) 2 cameras to be announced A7 (24MP) and A7r (36MP). Cameras to be about the same size and look as the E-M5. 2) Cameras to be priced at US$1,698 for the A7 and US$2,198 for the A7r. This seems surprising low to me. Sony doesnt seem to be trying to extract a premium for being first out the block (other than Leica). 3) 4 lenses I think. Kit zoom 24-70, Zeiss 24-70 f4, 35 2.8 and 55 1.8. It will be particularly interesting to see the size of the Zeiss zoom - I suspect this will be the stumbling block of the system. I can certainly see one of these in my future - at some point. I can see it supplementing my M43 gear probably with primes. And I will probably wait a year or two for them to iron out the kinks before jumping in. Although this is competition to the upper end of M43 - I can see E-M5 owners buying this rather than an E-M1 for example - if I was Canikon, I would be seriously worried.