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Sony and Olympus

Discussion in 'Micro 4/3 News and Rumors' started by BamaBoy, Feb 11, 2019.

  1. BamaBoy

    BamaBoy Mu-43 Regular

    Just finished reading a report on declining camera sales (Smartphones excluded ). What really struck me was the comment that Sony has invested over 600 million in Olympus and now own over 12% of the company.... Olympus sales have declined steadily over the past years so what is this investment ? Zuiko lens technology to be possibly implemented in future Sony products ? AI tech which Olympus seems to be dipping their toes in ? What say you more enlightened blokes than me !
     
  2. TNcasual

    TNcasual Mu-43 Legend Subscribing Member

    Dec 2, 2014
    Knoxville, TN
    Olympus is much more than consumer cameras. Is Sony's investment meant to get into Olympus' strong medical imaging portfolio.
     
    • Agree Agree x 1
  3. Phocal

    Phocal Mu-43 Legend Subscribing Member

    Jan 3, 2014
    Houston
    Part of what they got was ibis technology.
     
    • Agree Agree x 1
  4. ijm5012

    ijm5012 Mu-43 Legend Subscribing Member

    Oct 2, 2013
    Pittsburgh, PA
    Ian
    Didn't Sony already have their "Steadyshot Inside" technology in their A-mount DSLRs?

    Edit: Sony's A77, released in 2011, had "Steadyshot Inside" IBIS. It looks like Sony bought shares in Olympus in 2012, so Sony already had some form of IBIS technology prior to the investment.

    Could Sony have benefited via improved IBIS tech? Possibly, but a lot of the articles published at the time of purchase talk about Sony's interest in the Medical business to help supplant the slumping sales of Sony's TV business.
     
    Last edited: Feb 11, 2019
    • Agree Agree x 1
    • Informative Informative x 1
  5. coffeecat

    coffeecat Mu-43 All-Pro Subscribing Member

    Aug 4, 2012
    SW England
    Rob
    Link? I though Sony had now sold all their share of Oly. Is this “new news”?
     
    • Agree Agree x 4
  6. coffeecat

    coffeecat Mu-43 All-Pro Subscribing Member

    Aug 4, 2012
    SW England
    Rob
    Never mind, I just looked here and they own 5%
     
    • Agree Agree x 2
    • Informative Informative x 1
  7. BamaBoy

    BamaBoy Mu-43 Regular

    Gee, looks like faux news somewhere in the woodpile... I kind of recall the link coming from this forum...
     
  8. coffeecat

    coffeecat Mu-43 All-Pro Subscribing Member

    Aug 4, 2012
    SW England
    Rob
    No problem - a lot of the “news” written about this kind of stuff is often speculative. This article from 2012 said the original investment was for a medical imaging JV, but mentioned there was “potential” for collaboration in the camera space. The actual statements at the time from the two companies said they also intended to “seek to achieve collaboration” in the camera space, but a lot of news sites seemed to major on that even though it was less than concrete.
     
  9. BamaBoy

    BamaBoy Mu-43 Regular

    • Informative Informative x 1
  10. coffeecat

    coffeecat Mu-43 All-Pro Subscribing Member

    Aug 4, 2012
    SW England
    Rob
  11. Phocal

    Phocal Mu-43 Legend Subscribing Member

    Jan 3, 2014
    Houston
    They did but elected not to use it in the A7. But after buying into Olympus the A7ii had ibis. To much of a coincidence for me to believe it wasn’t part of deal.
     
    • Agree Agree x 1
  12. BobbyD

    BobbyD Mu-43 Regular

    98
    Aug 5, 2012
    Alabama
    I guess now I don't feel to bad for buying my first Sony last month.:hide:
     
    • Funny Funny x 5
  13. barry13

    barry13 Mu-43.com Editor Subscribing Member

    Mar 7, 2014
    Southern California
    Barry
    Fwiw, Konica Minolta had several cameras with FILM IBIS...
    edit: Minolta had the first camera with digital IBIS ('antishake').

    Sony licensed/bought the camera technology from them, probably would have been included.

    Of course, a patent for film might not translate to digital IBIS if someone else patented that first.
     
    Last edited: Feb 19, 2019
    • Informative Informative x 1
  14. Turbofrog

    Turbofrog Mu-43 Legend

    Mar 21, 2014
    Wow, that seems exceptionally complicated! How did they manage that? Do you know what models it was available on? I'm very curious.
     
  15. barry13

    barry13 Mu-43.com Editor Subscribing Member

    Mar 7, 2014
    Southern California
    Barry
    Sorry, I must have misread or mis-remembered... I read the article on WikiPedia recently (Minolta - Wikipedia) and thought I had read that they had some film cameras with stabilzation, but now I see that it says Minolta (pre-Konica-Minolta) developed 'antishake' in the (digital) DiMage system, first in the A1 in 2003.
    Obviously I didn't think about this very hard; the hard part wouldn't be moving the film, but properly sensing the movement. Oh well.

    Anyways, back on-topic, Minolta was the first company to implement digital IBIS, and Sony should have those patents now (if they're not expired).
    In fact, another WikiPedia article (Image stabilization - Wikipedia) says that Sony's SteadyShot tech was based on Minolta's.
    Of course, it's quite possible that Sony is instead now using Olympus' tech.
     
    Last edited: Feb 19, 2019
    • Informative Informative x 1
  16. cucco

    cucco Mu-43 Regular

    136
    Dec 28, 2010
    Being one of the rare few who actually shot Minolta film and digital, I can confirm that yes, their digital bodies (notably the Maxxum 7D or Dynax 7D for Euro models) did have in body image stabilization. Their Maxxum 7 (film) or Maxxum 9 (also film) sadly did not have any "film shift" stabilization (how cool and slightly impractical that might have been). When Sony picked up Minolta, they carried the IBIS over on their DSLRs and DSLTs in the a-mount line.
     
    • Appreciate Appreciate x 1
  17. macro

    macro Mu-43 Veteran Subscribing Member

    481
    Jan 22, 2012
    New Zealand
    Yeah Sony bought Minolta and the anti shake came with it. Sony bailed Oly out with a massive influx of cash after the money debacle that Oly had ......

    Olympus scandal - Wikipedia

    Sony has since sold most of the shares they had back to Oly. Lets not forget it suited them both at the time. Sony might have got better technology for IBIS from Oly, but Oly also got better Sony sensors, otherwise Oly would still be using Panasonic hand me down sensors from a year or two before.

    Simply put, it suited both of them. Sony is a massive corporation and can afford things that other companies simply can't. They probably make more out of insurance in Japan than what Canon makes out of cameras, so Sony has a heck of a lot of backup at the end of the day.

    Danny.
     
    • Agree Agree x 1
    • Useful Useful x 1
  18. Lcrunyon

    Lcrunyon Mu-43 All-Pro Subscribing Member

    Jun 4, 2014
    Maryland
    Loren
    I am wondering what the dynamics are these days for Olympus still acquiring state-of-the-art sensors for µ4/3?
     
  19. macro

    macro Mu-43 Veteran Subscribing Member

    481
    Jan 22, 2012
    New Zealand
    Would be interesting to know exactly how that worked. Oly would do the specifying and the testing I would imagine. I'm sure it would be a very long two way effort to get to anything. Be very nice to see BSI in a sensor, even if it is a small sensor. With smaller sensors it might not be a large benefit, but they would know what they are doing.

    All the best and way above my pay grade or knowledge.

    Danny.
     
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