Prompted by some wholly disproportionate angst on my part about flippy screens (see Will I have to leave u43?), I've been thinking about video a bit. It's clear that the flippy screen design is driven to a large degree by video use but I'm really struggling to understand why people want video at all in our class of cameras. Now that may be a strange thing to say, but here's where my thinking is: - I can make still images that have aspirations to artistic value with just me, my camera, a lens and some PP. If I do the job right I can get it published in National Geographic and be famous amongst my peers with just a modest amount of kit (I can dream). - People can see my images easily and quickly. I can print then and hang then, I can embed them into forums like this etc very easily. Viewers can see my work without burning bandwidth and taking time to appreciate it fully. I personally never view members' videos here - simply because of the time it would take on my part to appreciate them. - With video though, to make a decent work, I need to script it, film it in several scenes/takes, take care with recording audio, make sure the camera platform is steady, worry about pans and focus pulls etc etc. All this requires a bunch of additional kit (specialist audio gear, camera mounts/slides, ...) and maybe one or more helpers. Then I'll need to spend hours upon hours of time editing it and then finally I might get a few minutes of something of value for that effort. Bottom line - to make a work with artistic value I'm into a lot of kit and effort. - Now I realise that I can make a video with just a basic camera setup, but it's unlikely to be good enough to qualify as artistically significant. The level of production quality I need to make people view it as more than "home video" is pretty high. - So, I'm left with the view that if I'm really serious about video then I'm probably looking at dedicated video gear. So, why are cameras like the OMDs and Pens being driven into 4K, flippy screens and all when in truth for most people they'll only ever use their cameras for casual home video. I'm really not trying to troll or be contentious for contention sake here - I'd be very interested from videographers how they see things!