Samy's Camera will price match Adorama's $399 deal on the E-PM1 as long as you bring proof of the price deal. I just printed up the details from here: 43 Rumors | Blog | E-PM1 with kit lens now for $399. New review at Pocket Lint And then I printed up the screen on Adorama's checkout page with the coupon applied as further proof. If you're in the LA area, it's an easy way to get an E-PM1 for $399 tax free all this week! I just did this for a friend who's joining M43 after some convincing from me!