It sounds as though Panasonic may be considering charging consumers for the upcoming V-Log firmware update. This would set a new precedent, as I am not aware of any camera manufacturer asking consumers to pay to update firmware. I'm not really sure how I feel about the impact of this potential decision. On the one hand, this update apparently offers significant performance improvements for videographers (I say "apparently" because I only shoot the occasional video, don't have a GH4 and have no real idea of what "V-Log" actually means) and as such it could be a very valuable addition to the functionality of the camera. If Olympus were to offer some significant feature (e.g. adding focus peaking to my E-M5) via firmware, I might consider paying a modest amount for such an update. Also, I'm a software dev by trade, so at some level it would be nice to see a software change being considered by the market to be valuable. On the other hand, I would hate to set up a case where consumers are asked to pay for each advancement/fix. Obviously this may not even happen and we have no information on what the price point might be. It's possible the rumor is just a trial balloon being floated by Panasonic to gauge consumer reaction. How do you feel about this possible change to the pricing strategy?