- Nov 6, 2017
- Thessaly, Greece
Kawasaki Heavy Industries never really needed the motorcycle department, with ships, huge bridges or space satellites under their belts, even more so the Superbike Championship teams 20+ years ago. However, when they won their first SBK championship in 1993, the conglomerate president, a fully serious highly ranking zaibatsu elder figure was seen cheering and dancing like a kid by the start-finish line as Kawasaki snatched the title from the likes of Honda and Ducati. They clearly had the department running as a brand pridness endeavor, not at a serious if any loss however (hence the later badge engineering merger with Suzuki as sales slipped more).The saving are not going to some big boost to their medical side.
Times have changed however and CFO word is much stronger vs pride nowadays.