I thought this had been posted earlier, but I couldn't find a mention of it. So, here it goes. Robin Wong says that OM Digital Solutions must do these ten things. I thought he had excellent points.
I quickly watched Robin’s video and took a few notes. Really great suggestions. I concur.
The 10 things:
1) New image sensor - not necessarily higher resolution, but improve dynamic range and high ISO noise. Wasn’t I just saying this?
2) Fulfill the lens roadmap - before the split, Olympus tempted us with the announcement of an 8-25 f4 and a 100 macro. Must release those. Robin also suggests they release weather sealed versions of their f1.8 primes. I agree.
3) Upgrade EVF and touchscreen display - higher res EVF and add multi-touch to touchscreen.
4) Rework menu and UI - an old complaint of mine. Don’t make us dig so deep to find obscure, but essential features. Robin suggests they hire someone from Apple to help rework the menu and UI. I've always wished for this.
5) Improve video features - absolutely. Olympus has lagged far behind other manufacturers in this. IMO, the future is in hybrid cameras.
6) AI and computational photography - Olympus Subject AF is good, but they could and must do more.
7) 1” sensor for TG-series - yeah. The TGs are good, but they could be great with a larger sensor.
8) Enhance marketing strategy - Olympus overemphasizes wildlife photography, because Robin says this is a tiny segment of the universe of photography. They should be aiming at wedding, portrait, landscape, and the other sectors which make up the vast majority of photographers.
9) Work closer with Panasonic - solve compatibility issues such as dual or sync AF and weather-sealing. The camera market is shrinking and no company can do it alone. Must identify allies and work with them.
10) Be less conservative - Olympus has been too conservative. They must be more daring and innovative. He cited the Air-A01 that Olympus did not release widely and while wasn’t hugely successful, they didn’t push it. Now the Alice Camera is pushing this innovative approach combining a smartphone with a 4/3rd sensor and micro-four-thirds lens mount. Olympus could have been there. OMDS, take off the blinders.
Anyway, I found his video to be very interesting and thought he made excellent points. I hope OM Digital Solutions is listening. If they implement even just a few of these suggestions, they could really break out of the envelope.
I quickly watched Robin’s video and took a few notes. Really great suggestions. I concur.
The 10 things:
1) New image sensor - not necessarily higher resolution, but improve dynamic range and high ISO noise. Wasn’t I just saying this?
2) Fulfill the lens roadmap - before the split, Olympus tempted us with the announcement of an 8-25 f4 and a 100 macro. Must release those. Robin also suggests they release weather sealed versions of their f1.8 primes. I agree.
3) Upgrade EVF and touchscreen display - higher res EVF and add multi-touch to touchscreen.
4) Rework menu and UI - an old complaint of mine. Don’t make us dig so deep to find obscure, but essential features. Robin suggests they hire someone from Apple to help rework the menu and UI. I've always wished for this.
5) Improve video features - absolutely. Olympus has lagged far behind other manufacturers in this. IMO, the future is in hybrid cameras.
6) AI and computational photography - Olympus Subject AF is good, but they could and must do more.
7) 1” sensor for TG-series - yeah. The TGs are good, but they could be great with a larger sensor.
8) Enhance marketing strategy - Olympus overemphasizes wildlife photography, because Robin says this is a tiny segment of the universe of photography. They should be aiming at wedding, portrait, landscape, and the other sectors which make up the vast majority of photographers.
9) Work closer with Panasonic - solve compatibility issues such as dual or sync AF and weather-sealing. The camera market is shrinking and no company can do it alone. Must identify allies and work with them.
10) Be less conservative - Olympus has been too conservative. They must be more daring and innovative. He cited the Air-A01 that Olympus did not release widely and while wasn’t hugely successful, they didn’t push it. Now the Alice Camera is pushing this innovative approach combining a smartphone with a 4/3rd sensor and micro-four-thirds lens mount. Olympus could have been there. OMDS, take off the blinders.
Anyway, I found his video to be very interesting and thought he made excellent points. I hope OM Digital Solutions is listening. If they implement even just a few of these suggestions, they could really break out of the envelope.
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