Why did they move from London to the United States ?
Did all personnel join the move, in which town do they have office now ?
Mm, guess I will miss the british humor, the britisch pubs, The Tames, etc.
By the nature of their business I would assume that the personnel could be based anywhere in the world as long as they are hooked up to a computer. Moving the company's base could be for cost or tax reasons - or maybe they don't fancy the austerity we appear to be facing for about the next 150 years!
They can live in the clouds (virtual office). Acc. to me there's no need to move from good old England to the States.
Don't forget they are biased against pentax too! Did you read that little news blurb? Oly E-5 review is coming, and they are doing their damndest to procure a d7000 to review - pentax K-r and K-5? Not even mentioned!
Also, they have been owned by Amazon for quite awhile now - I would guess they'll have staff in both locations, and Amazon probably just wants their address to be in the US for some odd reason.