- Jun 1, 2019
- Spitfire Bluff, Velen
Poorly writen on my part, I was expressing my concern that they would need that facility. My only concern that Olympus will continue to control the manufacturing, because if the new venture controls manufacturing possibly under a new quality system etc they would have to prove them selves over a number of years.Why do you doubt they will have the ability to manufacture cameras and lenses? They have kept all R&D and the factory in Vietnam that does exactly that.
?.. Apart from the EM1X and the EM1/3 ?......The last new high end camera which Olympus released was actually M-1 II in 2016. Some might even argue that it was just a facelift of original 2013 M-1 but I would call it a new model because it had new 20MP sensor with hybrid AF, 4k video, high res mode and so on.....
Why would you buy a losing company?One very essential part of this ability is called "money". Olympus camera business has now made losses for three consecutive years and for example the loss for FY 2019 was USD157 million.
Olympus was able to keep pouring money into camera unit because it had such historical importance and it had become really marginal compared to total size of Olympus corporation (some 8% of revenue at the end) but JIP is definitely not able to spend even fraction of that.
More worrying is the question "What did we get for all this money Olympus spent during last three years?".
The last new high end camera which Olympus released was actually M-1 II in 2016. Some might even argue that it was just a facelift of original 2013 M-1 but I would call it a new model because it had new 20MP sensor with hybrid AF, 4k video, high res mode and so on.
Olympus has also poured substantial amount of money into camera business after 2016 but all they coughed up were essentially M-1 II upgrades which all use the very same sensor and have practically same even if somewhat improved features.
In the meantime the requirements for high end ILC specs have certainly not become easier so even if the R&D staff is still there, where is JIP going to find money to run it and how are they going to justify this investment. JIP will certainly not spend a single dollar unless they see a way to create profit.
Unfortunately that was not even the correct question.
The answer very much depends upon how much you paid for it, what were the root causes of the losses, and whether you thought you could fix them.
Haha... no. The press release clearly indicates that Olympus will continue to be the brand name, which is great. And, as @Lcrunyon said, I love that OM stands for Olympus Maitani. Having Maitani as part of the name really ties in the legacy of the creative genius who made some of Olympus's most groundbreaking cameras. https://casualphotophile.com/2018/01/12/yoshihisa-maitani-the-man-who-made-olympus/So their first camera is going to be called "OM Digital Solutions OM-D E-M1 Mark IV" (or E-M5 whatever)
One other item in this link regarding M4/3 that I found very interesting. First time I have heard JIP comment on M4/3.Some additional details from JIP.
Steven, I had both my 1970 OM1 and 1950s Rolleiflex 2.8f 6x6 fully overhauled in the early 2000s.My Pentax ME Super from 1981 still works when I buy film and load it in a closet. I guess my EM1.2 will keep working for years to come and I doubt my skills will improve with some other camera and lens system.
Which (other than the inclusion of a huge freebie) is the main reason why I just bought another one, and I'm not ruling out swopping my older body at a later date.My Pentax ME Super from 1981 still works when I buy film and load it in a closet. I guess my EM1.2 will keep working for years to come and I doubt my skills will improve with some other camera and lens system.
These old mechanical cameras are just like high quality mechanical watches. They will run forever if only you have them occassionally serviced which is really nothing more than cleaning and few drops of oil here and there. As long as someone keeps manufacturing 35mm film, they will be around.Steven, I had both my 1970 OM1 and 1950s Rolleiflex 2.8f 6x6 fully overhauled in the early 2000s.
This is almost identical to Pentax confirming their commitment to traditional SLR bodies over mirrorless technology one month ago."JIP has a policy of not significantly changing the outline of the current product group. As an interchangeable lens digital camera, we will continue to develop products that take advantage of the features of the "Micro Four Thirds System" standard, which has a small sensor size. In particular, the standard has the advantage that the interchangeable lens can be easily miniaturized, and the size and weight can be reduced even at super telephoto. Going forward, we will continue to develop products to capture demand from professional photographers and hobbyists, and promote differentiation from smartphones."