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Photography Pricing

Discussion in 'Open Discussion' started by neek247, Dec 14, 2015.

  1. neek247

    neek247 Mu-43 Regular

    77
    Dec 4, 2015
    Canada
    Ashley
    What would one charge for the following:
    - 18 Christmas Cards
    - 12 Christmas Bells with photos inside
    - One 4x6
    - 5 Hours of Work and Editing
    - A couple of hours of photo shoots
    - Plus printing and accessories

    I don't want to charge to much but I also dont want to charge to little, any opinions will be appreciated!
     
  2. fredlong

    fredlong Just this guy...

    Apr 18, 2011
    Massachusetts USA
    Fred
    $250 for the session, includes a couple hours of post.
    $50/hr additional computer time.
    100% mark-up on cards, bells, printing etc.
    Cost on materials (include cost of time to get materials)

    Unless you're worth more. Or it's a favor for a friend, then it's personal.

    Fred
     
  3. onewheeltom

    onewheeltom Mu-43 Regular

    98
    Nov 18, 2015
    Cary, NC
    Tom Karches
    Do you have a established photography business? I would see what others are charging. If you are confident in your work, you need to charge a fair price. I would not lowball just to get the job. This sets expectations all wrong.
    --tom
     
  4. sriracha

    sriracha ballistic photons

    68
    Jan 22, 2011
    you will need to provide more details. from how you are describing the usage of the photos (holiday cards and ornaments) i do not understand why you are scoping a couple hours worth of shooting. are you doing 31 different photos / themes for each item? is there travel required? is this a large multi generational family portrait?

    here is my opinion without knowing any further details... this is a $150 - $200 project. i am hazarding a guess that you're shooting some wallet sized prints, using stock print / card templates, white labeled ornaments, and mailing it to the customer's family / friends... typical holiday "oh that sounds cute" ideas. as a quick sanity check, Walmart is charging around $12 / photo ornament and $0.40 / photo holiday card with the customer providing their own photo

    that being said, if you are actually renting a studio / equipment / lighting here are some guidelines to get you started...
    • who is asking for this (background context)
    • what or how will it be used
    • what / who / where / when are you shooting (are you renting a studio? traveling?)
    • how much will the base materials cost
    let's assume you do a 5 hour shoot + 5 hour editing for a total of 10 hours work time. using a 40 hour / week baseline, you could do 208 of these projects a year. say you want to make $75,000 (adjust as needed) / year pre-tax, your project price (excl. material, equipment, facility, and other costs) is about $360. this is your for your time

    as for the price of the 30 cards + bells, it really depends on how expensive the materials are. if we are talking about $5 bucks for 10 blank cards and cheap ornaments, then you may get away with 100% mark-up as suggested above. but if you are using expensive card stock and sterling silver bells, i would go cost + 20% to 30%. but for easy math let's say you make an additional $100 on this

    your total price = $460. if your client likes to haggle a lot, i would start at $500 and anticipate being negotiated down. if they want a time and material price list, you can use the example above. this is a quick and dirty calculation to get your started. obviously if other photographers in your area are charging $2,000 bucks... or $200 bucks for this kind of work, adapt accordingly to what you think is reasonable


     
    • Agree Agree x 1
  5. neek247

    neek247 Mu-43 Regular

    77
    Dec 4, 2015
    Canada
    Ashley
    Got i done guys, thanks for the help! =)