They say never judge a book by its cover. In a visual world, it is all about image projection. You still have to have a good product to offer. But your presentation will also tell everyone who you are. I am all about green now of days. Recycled paper does not need to say I am cheap. The only thing mass produced parts about this package is its recycled cardboad and plain letter paper . Shot with GH2, they are truly snap shots with available light hand held.