Panasonic Scheduling Big Announcement for Early July

Discussion in 'Micro 4/3 News and Rumors' started by Phillip Swanson, Jun 26, 2012.

  1. Phillip Swanson

    Phillip Swanson News Writer

    Jun 15, 2012

    Apparently Photokina is too far away for Panasonic as top level sources revealed the company plans to make a major product announcement(s) in July according to 43Rumors.

    Sadly the sources neglected to say exactly what cameras, lenses, and accesseries would be revealed. The popular expectations include the G3 successor the G5, and the elusive GH3. Little is known about either camera, but some have speculated that the G5 will retain the same sensor as the G3, and feature a different body.

    The list of GH3 features that have been rumored is a combination of well-wishing, and reality. However, an improved sensor with better low-light performance, weather sealed body, improved auto-focus, and new EVF seem likely. Everything else including multi-touch LCD, in-camera HDR, double SDXC slots, 6.7fps, and Wi-Fi accessory would be great, but I wouldn't put too much stock in it.

    Hopefully we'll know in a few weeks.

    Source: 43Rumors
  2. Jorge Ledesma

    Jorge Ledesma Mu-43 Veteran

    Aug 27, 2011
  3. rustysilo

    rustysilo Mu-43 Rookie

    Aug 26, 2011
    Jacksonville, Florida
    looking forward to hearing the news!
  4. meyerweb

    meyerweb Mu-43 Hall of Famer

    Sep 5, 2011
    My guess (and that's all it is; I claim absolutely zero inside knowledge) is that this will be the G5, and maybe the LX5 replacement. I think the GH3 and the release of the 35-100 will be at Photokina.

    OTOH, early July would be pre-Olympics. If they really have something special up their sleeves with respect to C-AF, that would be a great time to release the GH3 and 35-100.
  5. ChipThome

    ChipThome Mu-43 Regular

    Jul 8, 2011
    Photokina is the Big Gig so why would Panasonic announce their new flagship in plain old July? Marketingwise, that would be pretty stupid, or, par for the course from what we have seen from Panasonic Consumer division.
  6. meyerweb

    meyerweb Mu-43 Hall of Famer

    Sep 5, 2011
    Umm, see my comment above about the Olympics. That's a pretty big event, too. Maybe even slightly bigger than Photokina.

    As far as the "big gig," that's true for the industry, but the consumer doesn't care anything about the industry. And there are a couple of good reasons to announce outside of Photokina. There, your product is competing for attention with thousands of others. Introduce in the summer, and you've got the stage to yourself. And if your product is ready, you're giving up several months of early sales by waiting.

    Oly doesn't seem to have suffered too much by releasing the OM-D outside of Photokina.
    • Like Like x 1
  7. dhazeghi

    dhazeghi Mu-43 Hall of Famer

    Aug 6, 2010
    San Jose, CA
    Real Name:
    If you announce at Photokina, you get buried by the torrent of announcements from other manufacturers. Announcing a month before or after gives you the spotlight for a lot longer.

    Plus August/September is a good time to sell a lot of cameras (vacation/back-to-school), assuming they manage to ship them on time.

  8. Just Jim

    Just Jim Mu-43 Top Veteran

    Oct 20, 2011
    cooome on GH3. Fully agree with DH, why fight for hype when you can get there with little effort. Besides, the big shows, are for retaliers anyway. Hype it before hand and have a little momentum for the retailers maybe a better strategy. Works for Apple, why not give it a shot.
  9. phrenic

    phrenic Mu-43 All-Pro

    Sep 13, 2010
    Not to mention stealing some hype from the omd, especially when they are short of inventory..
  10. strang

    strang Mu-43 Veteran

    May 7, 2012
    What happened to the G4?
  11. slith

    slith Mu-43 Regular

    Apr 4, 2012
    Dublin, Ireland
    Real Name:
    4 is considered a bad luck number in some parts of the world :)
  12. meyerweb

    meyerweb Mu-43 Hall of Famer

    Sep 5, 2011
    In Japan in particular, and to a lesser extent in Asia, the number 4 is considered unlucky. In Japanese, one of the words for "4" sounds the same as the word for "death," so many companies avoid that number in the product names.

    Not all, obviously, as Olympus sold the OM-4, and Nikon sells the D4, but that's more the exception to the rule. I recall staying in a hotel in Japan that skipped the 4th floor, like many American buildings skip the 13th.
    • Like Like x 1
  13. Ninja

    Ninja Mu-43 Regular

    Jan 30, 2010
    If Panasonic are able to actually deliver their offerings for sale before Photokina, they should have a good head start on the competition, avoid being lost in the shuffle at Photokina, and have a chance at the early back to school push...the sales are starting already.
  14. Kingsfan

    Kingsfan Mu-43 Top Veteran

    Nov 22, 2010
    highland park, CA
    Real Name:
    if you're staying on the 14th floor, you know what floor you're REALLY on...