Are you serious?To emphasize the ease of use is one thing, but to tell the consumer they are an ignorant nincompoop is another. I do not think it helps to sell product.
I do not disagree that selling the IA feature is a bad idea, on the contrary I agree with the purpose. But not this approach. If the buyer thinks about it for one second they will realize Panasonic is insulting them.
And I think you miss the point of the video.@Semma - you missed my point. Where did I say that the Panny cameras are exclusive to serious photographers?
On the contrary I said "I do not disagree that selling the IA feature is a bad idea, on the contrary I agree with the purpose."
They should expand the market for the cameras, but I think a more successful approach would be to emphasize the simplicity of the camera, its ease of use, in a positive light. Make the camera look good, not the user look bad.
LOLThey sold: Buy this camera because it will allow you to take good pictures even if you are a schmuck.
They should have sold: Buy this camera because it will help make you a better photographer.