daimos
Mu-43 Veteran
[ame=https://www.youtube.com/watch?v=gkMzZKo-WSY&feature=player_embedded]YouTube - Panasonic "No Expert" Advertisement[/ame]
Same with me, and not only for cameras, unfortunatelySomehow the "Any idiot, even one like you, can be a great ________________" approach to advertising has always struck me as somewhat insulting.
Are you serious?To emphasize the ease of use is one thing, but to tell the consumer they are an ignorant nincompoop is another. I do not think it helps to sell product.
I do not disagree that selling the IA feature is a bad idea, on the contrary I agree with the purpose. But not this approach. If the buyer thinks about it for one second they will realize Panasonic is insulting them.
And I think you miss the point of the video.@Semma - you missed my point. Where did I say that the Panny cameras are exclusive to serious photographers?
On the contrary I said "I do not disagree that selling the IA feature is a bad idea, on the contrary I agree with the purpose."
They should expand the market for the cameras, but I think a more successful approach would be to emphasize the simplicity of the camera, its ease of use, in a positive light. Make the camera look good, not the user look bad.
LOLThey sold: Buy this camera because it will allow you to take good pictures even if you are a schmuck.
They should have sold: Buy this camera because it will help make you a better photographer.