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Olympus Seeks New Markets After Forecasting Camera-Unit Loss

Discussion in 'Open Discussion' started by Biro, May 29, 2014.

  1. Biro

    Biro Mu-43 All-Pro

    May 8, 2011
    Jersey Shore
    Steve
    • Like Like x 1
  2. tomO2013

    tomO2013 Mu-43 Top Veteran

    799
    Oct 28, 2013
    Interesting article.
    I would imagine that this is the financials catching up with what we already know about Olympus' strategy - cull the compacts, low end and mid-priced PEN's.
    Focus more heavily on the OM-D's and premium segment.
    As a strategy it makes sense to have fewer and more distinct models within their lineup.
     
  3. OzRay

    OzRay Mu-43 Legend

    Jan 29, 2010
    South Gippsland, Australia
    Ray, not Oz
    Diversification is always a good thing, but they need to get their camera selection and marketing act in order and they might do a little better than they are currently.
     
  4. drd1135

    drd1135 Zen Snapshooter

    Mar 17, 2011
    Southwest Virginia
    Steve
    The Pens aren't selling. I suspect this is mostly the lack of a built-in EVF, at least for the enthusiast market. For whatever reason, Olympus appears to be happier to emphasize the OMD rather than put an EVF in at least the high end Pen.
     
  5. usayit

    usayit Mu-43 Hall of Famer

    Admittedly I don't see many micro 4 3 cameras but when I do its usually a pen. I think the typical consumer sees a Pen and it screams point and shoot in their mind. Perhaps an image problem?

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