Olympus Seeks New Markets After Forecasting Camera-Unit Loss

tomO2013

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Interesting article.
I would imagine that this is the financials catching up with what we already know about Olympus' strategy - cull the compacts, low end and mid-priced PEN's.
Focus more heavily on the OM-D's and premium segment.
As a strategy it makes sense to have fewer and more distinct models within their lineup.
 

OzRay

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Diversification is always a good thing, but they need to get their camera selection and marketing act in order and they might do a little better than they are currently.
 

drd1135

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The Pens aren't selling. I suspect this is mostly the lack of a built-in EVF, at least for the enthusiast market. For whatever reason, Olympus appears to be happier to emphasize the OMD rather than put an EVF in at least the high end Pen.
 

usayit

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Some call it the arm pit of NYC.
Admittedly I don't see many micro 4 3 cameras but when I do its usually a pen. I think the typical consumer sees a Pen and it screams point and shoot in their mind. Perhaps an image problem?

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