Imaging Systems Business
Net sales in the Imaging Systems Business during the six months ended September 30, 2014 amounted to ¥40,110 million (down 14.7% year on year), while operating loss amounted to ¥4,596 million (compared with an operating loss of ¥2,711 million in the same period of the previous fiscal year).
In the digital single-lens camera field, there were positive developments such as sales growth for the OM-D series, in Europe and the U.S., particularly “OM-D E-M10.” Even so, in response to shrinkage in the compact
camera market as a whole, we limited the number of units sold in this field. Consequently, there was a decline in sales in the Imaging Systems Business overall. Operating loss increased in this business reflecting the decrease in sales and investment carried out to develop BtoB operations.
Higher operating loss recorded due to failure to meet sales target for mirrorless cameras, an area where strong growth is being targeted
Reasons for Failure to Meet Mirrorless Camera Sales Target
1. Slowdown in Japanese and other Asian markets
2. Sluggish PEN series sales
3. Deterioration in cost ratios due to depreciated yen