I've seen a few people complain that it costs more here then there for an OM-D etc and wondering why their country is getting charged more. I thought it good to open a discussion as to influences that result in 1 country having a higher MSRP then another country so people don't feel like Olympus is fleecing them Canadians often complian that we pay more for goods then in the USA. There are sooooo many factors that play in International pricing. 1. VAT: Value Added Tax. Some countries charge taxes on incoming goods resulting in an immediate higher MSRP unless Olympus was willing to absorb it, thereby decreasing the Profit Margin for country x. Usually, it would just be tacked on to the MSRP. 2. Local Marketing costs amortized into the Cost of Goods (COGS). For example, Canada has about the same land mass as the USA but 1/10th the population. So if you figure in how many units will be sold in Canada .. assume a 1/10th through rate (but most likely even less the 1/10th due to different buying demographics for technology) but the cost to advertise it pretty much the same. The Canadian division will need to have less advertising which will result in fewer sales etc. The marketing cost per unit sold is higher in Canada then in the USA so that would reflect in a higher MSRP in Canada. 3. Distrubtion channels in each country is different and the margins to every hand in the chain are different. So Country X may have 1 distrubtor with no subdistributors .. whereas Country Y may have an importer, a mass market distributor, an online distributor, a mom and pop distributor etc. There are pros and cons to using 1 distibutor or using multiple but every hand in the equation adds to the cost. That added cost sometimes is a good thing if it means more units sold by have a greater reach of stores etc. but comes at a cost which could result in a higher MSRP. 4. Countries Currency Impact. Using the USA a lead currency. When the Canadian dollar was 1.40 CDN to 1 US. There was an obvious disadvantage in retail pricing as a result. 5. Country Demographic and higher price acceptance. Canadian have been for decades always willing to pay more for goods then the USA. Sometimes in clothing retail as much to as 40% more! Even in razor blades, Canadians pay 20-30% more for the same exact product south of the border. And there are many other factors that play into it as well if you start taking into consideration that Olympus MAY have incorporated subsidiaries ie Olympus North America vs. Olympus HQ Parent vs. Olympus ASIA etc. Each division on its own needs to be profitable and based on their mix of products etc. Some divisions may not be as profitable and have to increase the costs to keep to stay afloat. Etc.