olympus-president-hiroyuki-sasa-says-they-will-focus-on-premium-mirrorless-market

mcasan

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Bloomberg and Toyo Keizai interviewed Olympus Ceo Hiroyuki Sasa.

- Mirrorless market will growth particularly in the premium segment.
- Also Europe and North America mirrorless market is expected to grow. And OMD models did well.
- Olympus was mainly a compact camera producer and Olympus is now shifting to mirrorless system cameras. Low price models have been reduced
- Olympus expected a break-even last year but PEN sales were lower than expected. And Olympus also had delay in shipments (example for the E-M10).
- The camera unit will probably have operating profit of 5 billion yen in the 12 months starting April 2015, after a loss of 3.5 billion yen expected in the current fiscal year.
- Olympus targets to sell 630,000 units of mirrorless cameras this year, 24 percent higher than the previous 12-month period. Sales of compact cameras are expected to plunge to 1 million units this year from 2.71 million units a year earlier
- Olympus plans to focus their camera business also on new markets like vehicle cameras and of course medical business
- Olympus will never stop the digital camera business because it also influences technology development in other business (like the medical).


http://www.43rumors.com/olympus-president-hiroyuki-sasa-says-they-will-focus-on-premium-mirrorless-market/
 

Cruzan80

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Still not sure how they will come up with an extra 8.5 billion yen (-3.5 to +5). Sounds like the same story that keeps getting re-iterated. "We lost this year, but next year...We will make it all back...".
 

dhazeghi

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- Olympus targets to sell 630,000 units of mirrorless cameras this year, 24 percent higher than the previous 12-month period. Sales of compact cameras are expected to plunge to 1 million units this year from 2.71 million units a year earlier
I know that compacts were generally not very profitable, but it's hard to see how a 60% drop in unit sales is anything other than a collapse.

Their mirrorless forecasts are oddly the same as last years (which they obviously failed to meet). Well, here's hoping they get it right this time!
 

Fmrvette

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..."We lost this year, but next year...We will make it all back...".
Said by the Detroit Lions every year since 1957 :biggrin:.

I don't have any financial interest in Olympus (except for the bit of gear I have) but I wish them well; it would be nice not to have an "orphaned" system. I don't foresee me purchasing a new Olympus camera or lens in the next 18 months (unless they field a 200mm f/4 or some such prime at a non-premium price) but I'll be cheering everyone on from the sidelines.

The forecast (from a minus 3.5 billion to a plus 5 billion) seems...optimistic to me, but what do I know?

Regards,

Jim
 

Ellsass

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With DSLRs still profitable, it seems the mirrorless manufacturers need to organize a marketing blitz to inform the public. I'd wager most people looking to buy a "good" camera think it's a choice between their phone and a DSLR -- they don't even know about mirrorless, let alone how well it compares to DSLRs. And I think more people would buy a nice camera if they knew they were so small and if they were available in general electronics stores.
 

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