It might have been the recent announcement of Steve Jobs's retirement that sent me along this train of thought, but I've come to this hypothesis based on a number of things. Before the iPod, music players were divided into either bulky jukeboxes with 2.5" hard-drives or small flash-based players with limited memory. Then the first-generation iPod with its 1.8" hard drive came along, and despite its limitations (physical scroll wheel, Mac-only compatibility), it was a hit. By the time the third generation arrived, despite very little change in its external shape and layout, it had become mature enough to become a major player. Meanwhile, the Pen E-PX series has had very little restyling in its third generation despite much behind the scenes tweaking, and has shed many of its idiosyncrasies in the meantime, but kept the same sized sensor, much like the iPod classic retains the 1.8" hard drive. It's not just the parallels in product evolution (basic shape unchanged, lots of behind-the-scenes development, compromise in sensor/hard drive size) that lead me to this; it's also the "want to touch" factor. The iPod had white plastic as its signature look, and the Pen has brushed metal. Even the people who are raised on Nikon or Canon Kool-Aid can't help but ask to borrow my E-P2 and start grinning when they snap away; they also hold onto it for quite some time before, reluctantly, handing it back. It's this irrational want factor that we also see with the 12mm lens, which shares that signature look with the main product. The last bit of product parallel? When they decided to expand downmarket, Apple came out with the iPod Mini. Cough cough, Olympus. Next thing you know, the successor to the E-P3 will actually be called the Pen Classic. Is a Pen Phone nearer than we might expect? I realize that as with any analogy, differences can be found between the two items of comparison, and complete parallels are impossible in the real world. I'm sure that there will be people who point out some areas where the Pen and the iPod are completely different in their market position or user interface, and they'd be right. These are just idle musings from an addict, and it feels like this forum is the kind of support group where it's safe to air them.