Everyone here seems to agree that marketing for m43 cameras is pretty crap, especially compared to what Canon and Nikon do. I thought about the situation, specifically for Olympus, and came up with five recommendations for marketing that don't involve spending massive amounts of money on TV commercials. To my mind, the problem with marketing m43 is much deeper than basic product awareness. The product is confusing to most people (evidence: the way people I know respond whenever they ask me about my photographs). This is where I suggest Olympus start. I wrote a lengthy blog post on the subject. (I'd copy/paste it all here, but there's quite a bit of formatting that'd be hard to recreate -- plus, reading is nice on Medium.) You can read it here: Marketing advice to Olympus, from a hobby photographer The five steps are as follows. Branding: Simplify Camera models: Reduce Lens line: Rename Merchandizing: Organize Workflow: Evolve What do you think? Is that a good start? Would those changes make a difference? What other suggestions would you make to Olympus and Panasonic?