Olympus, Leica and Nikon not going to Photokina 2020

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https://www.43rumors.com/unexpected-olympus-will-not-beat-the-2020-photokina-show/

The Photokina organization said that three companies have canceled their participation to the 2020 event:
Olympus and Nikon
I would not be surprised that a company reduced their presence (say a clean and check + a couple of reps) but to cut it all together?

I speculate this shows that they have decided that influencers and engagement at local camera shops have a bigger impact then non-announcement shoes?
 
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https://www.43rumors.com/unexpected-olympus-will-not-beat-the-2020-photokina-show/


I would not be surprised that a company reduced their presence (say a clean and check + a couple of reps) but to cut it all together?

I speculate this shows that they have decided that influencers and engagement at local camera shops have a bigger impact then non-announcement shoes?
I watched a similar occurrence with the bicycle business. The annual US trade show for the industry was canceled for 2019 due to the major players having their own private shows. I would guess that the internet was a large player in how things have changed for industry specific shows like Photokina and Interbike.
 

mawz

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The quick answer is the current Photokina organizers are morons.

Photokina used to be the biggest, most prestigious show in the core of the launch season for christmas sales (the August/September launch season). Sure, it was every 2 years, but even when it wasn't on the 'photokina' launches still happened.

After 2018 the organizers changed it to yearly (not a terrible idea) and moved it to May. Since May isn't a launch season for the industry, nobody is going to a big/expensive show with gear they already launched in the big Q1 shows.

Expect more names to drop out of Photokina, because there's no reason to go to an expensive show in May, when there were big reasons to go in September.

Also expect that will affect launch timing, less late-august/early september launches (which were timed for Photokina) and more late september/early october launches to try and get the last release before the christmas rush.
 

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