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Olympus' Camera Division Financials

Discussion in 'Micro 4/3 News and Rumors' started by dornblaser, May 19, 2014.

  1. dornblaser

    dornblaser Mu-43 Hall of Famer

    Aug 13, 2012
    Chicago-area
    David Dornblaser
  2. dhazeghi

    dhazeghi Mu-43 Hall of Famer

    Aug 6, 2010
    San Jose, CA
    Dara
    I guess I should be happy that they're focusing more on higher-end users - we really don't need 3 more versions of the kit zooms - but I suspect the de-emphasis of the Pens is going to mean that all the pancake lenses I've been hoping for won't make it to market.
     
  3. drd1135

    drd1135 Zen Snapshooter

    Mar 17, 2011
    Southwest Virginia
    Steve
    I like the Pens but they just aren't selling at higher prices. I still think the E-PLX line will become the high end model, and maybe the only model.
     
  4. fortwodriver

    fortwodriver Mu-43 Top Veteran

    959
    Nov 15, 2013
    Toronto, Ontario, Canada
    Frank
    Has Olympus' camera division, since the production of their modern camera designs with the original PEN ever generated a profit?
     
  5. lightmonkey

    lightmonkey Mu-43 Veteran

    480
    Dec 22, 2013
    no surprises there
    their offerings are wayyyy too diverse.

    1 serious slr-style body, 1 entry-level, both with IBIS as killer feature.
    1 PEN with IBIS, and 1 PEN Lite to get people into the system.

    thats all they should make
     
  6. dhazeghi

    dhazeghi Mu-43 Hall of Famer

    Aug 6, 2010
    San Jose, CA
    Dara
    No, and in fact they seem to have lost money consistently since 2007 or so. However until recently it's been the compact digital cameras have been the main money-losers, with DSLRs and ILCs seemingly breaking even. That appears no longer to be true.
     
  7. fortwodriver

    fortwodriver Mu-43 Top Veteran

    959
    Nov 15, 2013
    Toronto, Ontario, Canada
    Frank
    Millions of those PEN cameras sold... Their OM cameras sold very well...

    So if as far back as 1970 they weren't making money in the camera group... and all through the 80s and 90s they weren't making money in the camera group... Then onwards with no AF camera... Then digital with 4/3rds and finally up to where we are with m43.

    Yet they're still around. Sounds like the medical imaging group wants them around.
     
  8. dhazeghi

    dhazeghi Mu-43 Hall of Famer

    Aug 6, 2010
    San Jose, CA
    Dara
    Sorry, I thought you were referring to the m4/3 PENs. I have no idea if their pre-digital Pen and OM efforts were profitable, but I suspect they were.
     
  9. Robstar1963

    Robstar1963 Mu-43 Top Veteran

    899
    Jun 10, 2011
    Isle of Wight England UK
    Robert (Rob)
    The trouble with Olympus and Panasonic and many other Japanese companies as well as those from other countries is that
    1. They produce too many models and
    2. They update their model ranges far too frequently

    This can be seen o have affected Panasonic with other
     
  10. dhazeghi

    dhazeghi Mu-43 Hall of Famer

    Aug 6, 2010
    San Jose, CA
    Dara
    Thom Hogan has a pretty good summary of where things stand.

    The things that stick in my mind are that SG&A (Sales and General Administration) costs are at 50% and they have 250k unsold m4/3 bodies (and sold 510k bodies last year). It's going to be really hard to generate profits going forward when they have basically 6 months worth of unsold inventory sitting in retail channels, and their operating expenses outside of R&D and manufacturing are consuming 50% of their revenues.
     
  11. dornblaser

    dornblaser Mu-43 Hall of Famer

    Aug 13, 2012
    Chicago-area
    David Dornblaser
    Yes, it is a good article. The SG&A number is very high, I wonder if costs have been shifted to that division? The unsold bodies is amazing. What is most troubling, at least to me, is the very aggressive increase m4/3's that is projected forward. The didn't have the inventory in place when the E-M10 was launched, and lost sales, and I don't believe that a new OM-D is on the immediate horizon? I am not sure where Olympus sees the growth coming from.