How long were they in the business? Not that long. At least compared to the Canikonlympus.Don't forget what happened to Samsung cameras. Astonishing considering their massively diverse range and centuries old pedigree.
Yes, Samsung had high hopes to take the camera market by storm. They really did want to be on top, but not many took them seriously as a camera & lens maker.How long were they in the business? Not that long. At least compared to the Canikonlympus.
EDIT: I see they launched their first DSLR back in 2006 so it was like dipping their toes into the lake and decided it was too cold for them and ran home.