I love my EP5, but the new EM5 II falls just short of a buy for me (I want 4K video). I'm pretty much an Oly Fan Boy now, and hope the assumption that Olympus is in the camera business to developed optical tools is a correct assumption. The biggest thing I see wrong in Tom's report is the reported 4.7 month inventory levels. I bought my first Olympus -EPL1- when they were closing them out everywhere at very low prices. This new reported inventory level just seems so large (after all the manufacturers knew last year that the market's were either stagnant or still declining). I would think that these inventory numbers indicate another round of deeply discounted older models in the coming year. I see the price of the new EM5 II is $1,100 which really is not a bad price for such a camera (If I was buying a m43 camera this year it would be between the EM1, EM5 II, and the Pany Gh4. That the two Olympus cameras are in the same price range seems like a confused marketing plan unless a new EM1 II gets released soon, hopefully with 4K video. I was talking to a Panasonic regional sales guy the other day, and he said something that really seems to define the market, the video component is very small and we have that, in still cameras just about any camera is Good Enough, consumers I see are confused. If I needed a new m43 camera today that is exactly where I'd be and that is with 40 years of photography experience (including 15 in the retail end). I'm sure there will always be "advanced" cameras, but who is going to be in the last manufacturers standing is anyone's guess, I'm rooting for Olympus! This financial report shows some hope and some despair, I'm pretty much set for 5 years or so, but I think its going to be a wild ride during that time and consumer choices will be harder than ever.