New Oly m4/3 lens on the way

shoturtle

 
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I was just reading that page. Yeah that lens will look great on my silver epl-1 ;)
 

Hikari

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It is interesting they did not announce the focal length. But it looks very interesting and the idea that they are thinking of high-end lenses is promising--a recognition that the camera is not just appealing to the compact/family crowd.
 

akulya

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Well, they did say it was a prime, it looks like it has a nice big apeture, and it's not exactly short; so my totally unqualified guess is that this will be a fast portrait lens, perhaps with a reasonably close focus, something like a 50/2. (Oly don't seem so have made anything faster than f2 for a while).

Oooh! I'm excited, How many new m4/3 lenses will we see over the next 12 months?
 

soundimageplus

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Anyone else think these mock-ups and teasers are getting slightly ridiculous?. It could be 6 months before they announce what this lens is and up to a year before its for sale. Lots of these things end up being different anyway. The infamous Sony mirrorless camera with the stuck-on lens being a good example.

I don't really know what these things are supposed to achieve. Are we expected to put our life on hold while we wait breathlessly for this to appear?

While all this rumour and speculation is undeniably entertaining, the amount of genuine information - i.e. we're making this and it will be available on such and such a date gets rarer. I'm as fond of a good rumour and a lengthy discussion on its merits as anyone, but this constant stream of "vapourgear" is getting a bit over the top, even for me.
 

akulya

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David, I completely agree with you,
One of the reasons why I picked up the PL45, as even though I'd like it to be faster at least I can take pictures with a lens that actually exists.
 

pictor

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Anyone else think these mock-ups and teasers are getting slightly ridiculous?. It could be 6 months before they announce what this lens is and up to a year before its for sale.
You are not alone. I don't know, either, what the intention is. Maybe Olympus wants to show commitment to µ4/3 which goes further than just consumer products. But in my opinion they should simply be more specific with their announcements (including realistic release dates) and release more advanced gear. They have had enough time to do so.
 

Hikari

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Anyone else think these mock-ups and teasers are getting slightly ridiculous?. It could be 6 months before they announce what this lens is and up to a year before its for sale. Lots of these things end up being different anyway. The infamous Sony mirrorless camera with the stuck-on lens being a good example.

I don't really know what these things are supposed to achieve. Are we expected to put our life on hold while we wait breathlessly for this to appear?

While all this rumour and speculation is undeniably entertaining, the amount of genuine information - i.e. we're making this and it will be available on such and such a date gets rarer. I'm as fond of a good rumour and a lengthy discussion on its merits as anyone, but this constant stream of "vapourgear" is getting a bit over the top, even for me.
Exactly how is this raining on your parade? There is actually nothing in the press release that requires you to put your life on hold. There is nothing requiring your to buy this lens or any other lens. And since this is an announcement from the manufacturer, why would it simply be a rumour?

BTW, this looks like a nicely machined metal barrel and so it is most likely not a mockup.And since the source is Olympus, I don't think they are going to announce a product that will not appear.
 

Hikari

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They have had enough time to do so.
Can you show how much time they have had? And what is enough time? It is for their 75th anniversary celebration and perhaps they are waiting to roll out that announcement.
 

pictor

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Exactly how is this raining on your parade? There is actually nothing in the press release that requires you to put your life on hold. There is nothing requiring your to buy this lens or any other lens. And since this is an announcement from the manufacturer, why would it simply be a rumour?
David has put his opinion up to discussion. This is exactly what a forum is for. Exactly how is this raining on your parade?
 

pictor

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Can you show how much time they have had? And what is enough time? It is for their 75th anniversary celebration and perhaps they are waiting to roll out that announcement.
They had time since August 2008, when the standard was introduced. The Four Thirds standard was introduced in 2001 and the first professional Four Thirds camera two years later, that is in 2003. Due to the existing knowledge and technology they already have from their Four Thirds system, two years are enough to be able to introduce or at least announce a professional Micro Four Thirds camera.
 

soundimageplus

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Feb 2, 2010
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Exactly how is this raining on your parade? There is actually nothing in the press release that requires you to put your life on hold. There is nothing requiring your to buy this lens or any other lens. And since this is an announcement from the manufacturer, why would it simply be a rumour?
BTW, this looks like a nicely machined metal barrel and so it is most likely not a mockup.And since the source is Olympus, I don't think they are going to announce a product that will not appear.
Somebody just posted this comment on my blog and I thought it worth re-posting here.

> Are we expected to put our life on hold while we wait breathlessly for this to appear?

"The short answer is "Yes." The technique is called "predatory announcement" and it's used by established operators to freeze out smaller competitors when they actually have nothing ready for market. The intent is to cause customers to put buying decisions on hold until the announcement is realized, buying critical time and potentially killing competitors without the cash reserves to make it through the dry spell. IBM and Microsoft are past masters of this.

In this case, we can speculate that Oly is worried that Sigma et.al.'s recent signing on to the m4/3 standard will undercut their dominance, especially since Sigma seems to have a much shorter development cycle than Oly."

 

Spuff

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Somebody just posted this comment on my blog and I thought it worth re-posting here.

> Are we expected to put our life on hold while we wait breathlessly for this to appear?

"The short answer is "Yes." ...
I have about £200 knocking around, and I was thinking of the Panny 20mm, but that's a want rather than a need. With all these annoucements lately I am holding off until some of these new lenses appear.
 

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