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Discussion in 'Open Discussion' started by RT_Panther, Jun 26, 2013.
New Canon Ad Campaign Takes a Swing at Smartphone Photography
Seem like really lame ads to me. Basically, they're attacking cell phone camera on convenience grounds. Wonder how that's going to work out.
Smart marketing would be to emphasis the differences, and what a real camera does better. Not being a phone is not a selling point.
A good ad would have something like 2 portrait shots against a busy background, one taken with cell phone, with everything in focus, and the other with a full frame with a blurred background emphasizing the model. Properly done the difference would be dramatic. The slogan:
"When you're ready for real photography, Canon is here."
Sorry Canon, that horse has already left the barn.
It seems pointless to mock using cameras in phones. People will still continue to use them. Even if they have a nice camera at home or not.
Good for Canon! Phone pis for anything but the "reminder" photo is a waste of energy. How many pics taken today will be deleted by tomorrow?
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I can take lame selfies in a poorly lit bathroom with any camera.
Lame... very Lame...
Embrace change... direct it.. influence it... don't resist it.
I think it is clever and well played with the very photogenic backgrounds. Dunno if it's gonna work because in a way it reenforces that shooting with a cell phone makes showing those images to the person on the other end on the cell phone much easier.
But Canon's never been wrong ... so it gotta work.
Yeah, like the EOS-M. What a homerun that is.
I dunno. I thought the ads were funny. Well designed, pretty, great expression, consistent direction.
I like the blog comparison of the Chicago tribune Cover of the Stanley Cup VS the.. umm... well.. maybe the Sun Times shouldn't have taken that call during the photo.
Chicago Tribune and Sun-Times Covers After the Stanley Cup Finals
Not being a Chicago person... what's up with their very large fonts? Are they owned by the NY Post?