- Mar 23, 2017
- Real Name
- Jan Steinman
Throughout my engineering career, I must say that more products I helped develop were killed before there were any sold than products that actually made it to market.Many R&D products do not make it much further than R&D.
I think if you're batting .500, you're doing fine.
Perhaps on a "successful introduction" basis.R&D costs are only a small portion.
But if half the products developed never make it to market, then fully amortized R&D costs should be doubled, no?
Even if doubled, I do agree that R&D is small, compared to cost of manufacturing. Doubling a small portion is still a small portion.