Mapo Bridge is one of 27 bridges that crosses the Han River which divides Seoul in half, east to west. South Korea has the second the highest suicide rate of all countries in the world and has been ranked number one amongst economically developed countries for the past 10 years. For whatever odd reason, Mapo Bridge, amongst all 27 bridges, has the highest rate of "jumpers" (over 100 during 2007-2012) that attempt suicide by jumping off the bridge into the river 60 feet below and the success rate has been over half. Because of this, in 2012, Samsung Life Insurance and Cheil Worldwide (a marketing and PR firm) started the "Bridge Of Life Project" which was aimed to prevent suicidal jumps by placing signs with messages of hope all along the bridge. Each individual sign lights up as you near the sign. Unfortunately, after the project was completely shortly thereafter, 2013 saw 93 attempts which was nearly the total for the previous 5 years combined. Here are just a few of those signs... "How was your day today?" "Ah," "If not, then" "How about a cup of coffee?" And a view of Mapo Bridge (left side, painted blue) from south of the Han River looking north. Image taken at 6:56pm (sunset at 7:03pm), although there was a lot of light pollution and haze.