I've used Apple and Blurb - not sure if the Apple books are available in Europe but I'd be a bit surprised if they're not - maybe higher shipping charges? Both were great, easy enough to layout, submit, etc. We got one 10x13 inch hardback coffee-table book from Apple that was similarly priced to the Blurb option, but was only about 30 pages or so. And I got a softcover of about 120 pages at 8x10" that was a good deal less expensive from Blurb. The quality was great and production/shipping reasonably quick for both.