I'm a bit puzzled at the number of photographers who flock to the Olympus m4/3 bodies. I can certainly see the initial attraction - the camera's have sleek form factors and the visual looks are very sexy! No arguments there. They are sexy cameras! And they have nice JPG engines. But what about feature versatility? In use, and to my preferences, the Oly m4/3 bodies would all require a separate, costly, add-on EVF to facilitate use under conditions where an eye-level viewfinder offers it's benefits, utility, and convenience. To me, sometimes an EVF is essential, though not always... Certainly, there are many times where I'm content to shoot some of my cameras using just the LCD for composition/focus, held at arm's length, without an EVF. This method of shooting can work well under many conditions of use - but not all. Use of an EVF can be very helpful, even vital to achieving one's imaging objectives under some conditions. They also add greater camera stability (holding the camera at the face and with both hands) and provide a very nice "isolated-from-surroundings" composing experience, two benefits which are often very nice to have. From my own experience with Panasonic bodies, I bought my GF-1 during the winter season (February 2010). I didn't really have the opportunity to use it in bright full sun situations until two or three months after I bought it. And then, after one brief attempt to shoot with it on a full sun day, I purchased the moderately priced LVF1. While we all know that the LVF1 offers only a basic resolution viewing experience, it certainly made the camera quite useable for the functions of composition and focus while in full sun. Unfortunately, what I liked least about having a separate, add-on EVF (applies to all camera bodies without built-in EVF) was this: 1) that the svelte, sleek form factor of the GF1 (something that really drew me to the camera in the first place) was lost when the EVF is attached, and 2) when the EVF isn't attached, there is that additional camera accessory/case to have to bring along in addition to the camera - and sometimes that's just a little bit of a PITA. Leaving the EVF on the camera all the time is one option, but then that really defeats most of the appeal of the camera's design/form factor - for me anyway. Alternatively, having to always bring the accessory along and repeated attaching and detaching can be a bit bothersome as well. If you're going to bring a camera bag with accessories and lenses along, then bringing along the add-on EVF isn't that big of a deal, but at other times, when you just want to travel really light and simple, just a body and one lens, it is bothersome - though you might really wish for the EVF if you hadn't brought it along. For my use, these issues apply to the GF1, GF2, GF3, and all the Oly m4/3 cameras. While these issues are not necessarily major problems... they go away entirely with cameras which have integrated EVFs. Fast forward to February of this year (2011), acquiring my GH2 brought a superb built-in EVF and fully-articulating LCD screen - two features which I find extremely valuable quite often. Very nice to have when needed, and not really in the way, nor burdensome, when not needed. But some would wish for a bit smaller, sleeker form factor than the GH2 body presents - and they can life without a few of the specialized features that the awesome GH2 body provides. Enter the G3! The G3, while not offering ALL of the GH2 features and attributes, is a camera that addresses these issues while still maintaining a smaller, sleek form factor, as well as ups the ante considerably in a number of other aspects. I am a bit surprised that Olympus has failed to offer a camera like the G3? Part of why I won't buy an Olympus m4/3 body is because they all are subject to the same complaints which I have with the GF-1 (using an EVF requires a clunky add-on accessory which destroys the sleek form factor of the body and requires bringing along a separate add-on accessory for times when you might want to use it.) I think Olympus would find some very strong added sales results if they offered a G3-like body to their line up. I might buy my first Olympus m4/3 body! I'm not wishing for an Olympus version of the G3, because I'm perfectly content that Panasonic offers the G3. And I like Panasonic's m4/3 offerings very much. I'm just saying, I think an Olympus offering of this type would be good for Oly lovers, as well as provide great competition in the m4/3 market to Panasonic - to keep prices down and innovation/improvements going up. As other photographers who have used eye level viewfinders for many years, I appreciate the added camera stability which one can achieve while holding the camera against the face and holding it with both hands. While I often shoot with my GF1, GH2, LX5, and iPhone4 cameras held at arms length, for a variety of reasons, and with good results, there are many times when I much prefer to use the camera held at the face to compose and shoot with an eye level viewfinder. The G3 seems like the current pinnacle "all-around" m4/3 offering: being small, having both viewing/compositional options (built-in EVF and an articulating LCD screen), having very high image quality, wonderfully low noise levels at higher ISOs, improved JPG engine for JPG shooters, all while remaining relatively sleek in form factor. I think the G3 basically trumps all the other m4/3 body offerings for a small, general purpose camera which offers awesome functional options, unless you require some specialized feature such as external mic input for video - something most users would never need. I'm wondering why some folks choose one of the Olympus bodies (E-PL3, E-P3) over the G3? Surely they have reasons which make sense to them, but from my own perspective, I don't really understand it. Until something with comparable features and functions to the G3 comes along, that's even better than the G3, I think the G3 will be the body to compete with/compare to - for general use m4/3 photographers. I wonder when (and if) Olympus will apply their efforts to offering a m4/3 body with built-in EVF and fully articulating LCD screen. Somehow I think they will at some point... but why not yet? Could it be that Olympus shooters are largely unwilling to sacrifice a little bit of sexy form factor to gain a built-in EVF and fully articulating LCD? Or perhaps most Oly m4/3 shooters would appreciate having two Oly bodies, one like the E-P3 and another, with built-in EVF and fully articulating LCD, but still small and relatively svelt in form-factor - like the G3? Panasonic, as one of the world's largest companies, has the engineering and financial prowess of a giant and Olympus is, comparatively, a very tiny company. Perhaps development costs limits the number of camera body offerings that Olympus can develop. I do think it would be cool if Oly would offer a m4/3 body with similar features to the G3 - the competition would be great for the entire m4/3 family of photographers and having more choice options for us is always a good thing. There are probably some photographers who prefer to use an add-on EVF when they want an EVF and these folks aren't bothered by the extra expense of buying an add-on EVF accessory (Oly's is costly!), nor by needing to bring the accessory along, nor by the change to the camera body's form factor when the add-on accessory is tacked on. For those photographers, my perspective probably doesn't make much sense. And while the LCD's have improved to help viewing even with full sun shining on them, that doesn't address the benefits of added stability and composing image isolated from surrounding views gained from using an eye-level finder. I do think that a built-in EVF and fully articulating LCD are very significant features to have on a m4/3 camera, especially on one that's still kept fairly small and relatively sleek.