News Flash: Olympus has announced reduction in its camera business's losses but PEN sales have fallen behind expectations. Listening to your customers might be the key to improving sales, Mr. Olympus. I see you've decided to offer a "premium grip" the ep5: On sale in limited quantities: Premium model equipped with premium wood grip We will be selling a premium model of the OLYMPUS PEN E-P5 in limited quantities exclusive to Olympus that is equipped with a unique wooden grip*22. Made of genuine natural wood, these will be one of a kind grips with the grain differing for each and every one. The luxuriousness of the grip and simultaneously the sense of it being of a piece with the camera has been heightened by changing the shade to match the color of the camera body. The wood used comes from Canadian curly maple. We turned this wood-selected especially by craftsmen who examined wood from trees around the world-into an even better material thanks to our strict quality control. Carefully made with the hands of Japanese craftsmen who took the time to wield their masterful techniques, these grips fit gently into your hand and give off a surprising sense of warmth. The premium OLYMPUS PEN E-P5 makes it possible for you to enjoy the experience of carrying it. Mr. Olympus, if you can afford to expand this much energy on a very niche market segment, why not address the much bigger segment clamoring for a larger grip on the ep5? How about persuading your masterful Japanese craftsmen to use a larger chunk of wood?