For some reason, I got an X10. I think it may have been that Popular Photography magazine that was in my bathroom. Must have read the X10 review over 25 times... Haven't used it yet, but from first glance, it looks like the build quality is great. Also, it's kind of big for a "compact". Sold my GF3 to B&H and wanted a compact camera to replace it. This thing is comparable to my (old) E-P2! Looking forward to using it and seeing what "Fuji colors" are all about.