RichardC
Pastafarian minister
- Joined
- Mar 25, 2018
- Messages
- 5,509
- Real Name
- Richard
24 minutes to go......
Is the next OMD going to be an EM1 IV, not an EM1X II?
- Thread starter Holoholo55
- Start date
...until we get the new E-M1IV with a new 50MP organic global shutter sensor (1000 fps readout, 18EV DR) and the 100mm macro with 10:1 magnification ratio. Oh I can't wait! This is going to be suuuuuch an earth shattering announcement!!!
landscapem43
Mu-43 Rookie
Hopefully better video specs. The lumix specs look promising. 6mins to go..
LOL! And the site went down just as the event was supposed to start. I guess that's one way making a point...
EDIT: And it seems the point was this: "We have dropped the Olympus name and use OM from now on. That's it. Move along."
EDIT: And it seems the point was this: "We have dropped the Olympus name and use OM from now on. That's it. Move along."
shreebles
Mu-43 Veteran
- Joined
- Jan 5, 2020
- Messages
- 233
And the new videos are online, in several languages here: https://www.youtube.com/channel/UCrK1F91dJ1Ej1BROEZrqNkw/videos
The new Website about the new Olympus camera brand name OM SYSTEM is not available. www.omsystem.com
The website of OM Digital Solutions has gone offline several times over the last few minutes. https://om-digitalsolutions.com/en/
Main Announcement video is this I believe
No new camera that I can see... did I miss it?
www.youtube.com/watch?v=EqIsKqf03F4
I have work to do so I don't have time to watch a 13 Minute video. I extracted the subtitles from the announcement video and believe I found the most important paragraphs for Olympus users today:
Full text inside the spoiler if anyone wants to bother:
The new Website about the new Olympus camera brand name OM SYSTEM is not available. www.omsystem.com
The website of OM Digital Solutions has gone offline several times over the last few minutes. https://om-digitalsolutions.com/en/
Main Announcement video is this I believe
No new camera that I can see... did I miss it?
www.youtube.com/watch?v=EqIsKqf03F4
I have work to do so I don't have time to watch a 13 Minute video. I extracted the subtitles from the announcement video and believe I found the most important paragraphs for Olympus users today:
Full text inside the spoiler if anyone wants to bother:
I'm Sugimoto, the President
and CEO of OM Digital Solutions.
Since the announcement of our independence,
we have received a lot
of support from our customers
and partners, for which we
thank you very much.
I would also like to reiterate
that OM Digital Solutions will continue
to pursue our current business areas
of cameras, professional dictation,
audio recorders and binoculars.
Whilst at the same time as continuing
to create epoch-making products that go
beyond bounds of conventional products
to provide new solutions to the market.
Today we are pleased to announce
the launch of a new brand name
that covers all our products.
OM SYSTEM.
Our new brand will not only be
used on our camera products, but on all our
products, including
recorders and binoculars.
The new brand name embodies our philosophy
that we have committed to since
the establishment of the new company.
It is our development philosophy that
“OM” embodies the position of challenging convention and developing new products and technologies.
It is our commitment and determination
that we will continue to deliver one
of a kind experiences to our customers.
OM SYSTEM is truly a name
that strongly embodies the philosophy
of OM Digital Solutions.
Our products, in particular,
our cameras have legions of customers that
have supported the Olympus brand for many years,
and in this regard our core
philosophy remains unchanged,
We must continue to always ask ourselves
what is needed in order to provide
amazing imaging experience
that enhances our customers' lives.
To do that,
we need to challenge conventions
and stay true to the path we believe in.
We must also deliver on our promise
of the ultimate in products and services.
This is what we're aiming for with
the cameras that bear the OM SYSTEM name.
We are the dark horse.
We don't run in the race,
never have and never intend to.
You can't equate us, put us in a box or
place us within the borders of a map.
For over 80 years,
we have pushed the limits of technology
to put imaging tools in the hands of those
that are willing to go the distance
to capture extraordinary moments.
Our first compact camera help
democratize photography.
It broke free an entirely new generation
to go out there and create images
in ways that no one had imagined before.
So we made it our business.
We continued this revolution
with the industry changing OM-1.
It was not simply a camera,
but an innovative imaging system that cut
in half the total size and weight that
photographers carried on their shoulders.
They said it was impossible,
that a compact SLR system was a dream,
that hand-held starscapes were fantasy,
or that a small sensor
could take big photos.
But look at us now.
Doing the impossible is our legacy.
But there always comes the point
where one must take their own advice,
and for us that time is now.
We are breaking free from the past
to begin a new chapter of our legacy.
Our name may change but who we are
and what we stand for never will.
Like Yoshihisa Maitani before,
we again promise to climb walls
of convention
to break barriers of technology
and built cameras and lenses that are
compact but packed with impact so you can go,
and capture something extraordinary.
Life is found in the unexpected,
the adventure, and the wildest of moments.
And time does not stand still.
It does not take excuses or repeat.
But to those who won't let those
moments go gently into the night,
for them, we exist.
For them, we build tools to fight time,
outsmart the odds and break free
to go where others never will
rain, shine or snow.
Defy the moment
with OM SYSTEM
From here on OM Digital Solutions’ products
will be developed under
the new OM SYSTEM brand name.
This brand is directed by the idea of
'Always thinking from the viewpoint of the user,
as imagined by OM-1 and
PEN creator Yoshihisa Maitani.
This means being ready not just
for the challenges one can see, but also
uncovering the potential wants and needs,
ensuring that our developers and engineers
provide a solution and develop
the core purpose of our products.
Although this stance could be
considered obvious for a manufacturer,
with diverse types of usability, and differing needs,
getting to the heart of the matter is not always easy.
We must put ourselves in the customer's
shoes, take into account advances
in technology, and ask what we can do with
a particular product at that point in time.
In other words, we need to search for
what kind of value we can provide,
then embody that in a product.
When we started the new company,
we issued the following statement.
We will continue to launch innovative products
in existing business areas while
combining our inherited manufacturing
abilities with state-of-the-art digital technology.
that will provide new solutions that go
beyond the boundaries of existing products.
Advanced digital technologies cannot be
simply achieved with advances
in hardware only.
We must also develop
algorithms that allow us to use advanced
hardware for a variety of operations.
For a developer, the advancement of both
hardware and software algorithm to create
the amazing products in the best
part of the process.
But for the customer, the only
criterion is what we have accomplished.
We are currently in the final stages
of developing a new camera.
With this new product the Micro Four Thirds System
is making massive advances
towards the next stage.
We believe that we can offer you
an unprecedented photographic experience.
Please keep an eye out for future updates.
We created OM SYSTEM not only
to make our camera system smaller.
We wanted to develop a system that you can
bring anywhere to capture and create
stunning images not only as you see,
but as you envision.
Creating images should bring enjoyment
by having unique features
in a small package.
OM SYSTEM provides the tools to help
photographers break free from limitations.
This makes picture taking more enjoyable
and exciting rather than having to think
about the limitations of your gear.
That is what we want
to accomplish with OM SYSTEM.
You can capture great photos with
our weather-sealed system in all conditions
without having to cover your
camera and lenses even in a storm.
We pioneered the
world’s first dust reduction system,
so you can swap lenses
without worrying, even while outdoors.
Compact lenses allow you to bring
more lenses without carrying a larger bag.
We believe that our Image Stabilization
system is the best in the world.
Photographers can break free from their
tripods and enjoy capturing pictures handheld.
This technology is so powerful, it has
led to exclusive features like High Resolution Shot.
You may not know it, but smaller
technologically advanced sensors
offer the advantage of
making such features possible.
We are continuously challenging ourselves
to develop the technologies necessary
to offer a significant improvements
in image quality,
and I am confident that we will deliver
a “wow” product to you in the near future.
Let's imagine, you have a camera system
that is very small but does
not compromise image quality.
You could go out for adventures
and bring your camera gear more often.
You could capture something you
would have otherwise missed.
Being adventurous does not necessarily
mean you have to travel high
in the mountains or to a foreign land.
You can find the adventure that’s
right for you in any location.
We don't experience the same moment twice in life
and the camera you have with you
at “the moment” is always the best camera.
We will create the very best system:
the one you can take everywhere.
We want OM SYSTEM to be a companion
to all photographers to pursue
their own adventures.
With the compact and lightweight system
that embodies the value of Micro Four Thirds,
we will continue to expand the range
of the system while combining
reliability and ease of use.
We hope you find the OM SYSTEM
product that is right for you,
so you too can break free of heavy equipment.
Finally, let me talk about
the brand of OM SYSTEM.
The philosophy of OM SYSTEM
brand is not limited to our cameras,
and applies to all of the products that we offer.
In order to be a part of customers' lives,
and deliver the ultimate experience in a variety of situations,
we will continue to ask ourselves
what is needed, to challenge convention
and stay on the path that we believe in.
OM Digital Solutions will continue
to contribute to the realization
of the fulfilling people’s lives by
providing outstanding products and services.
and CEO of OM Digital Solutions.
Since the announcement of our independence,
we have received a lot
of support from our customers
and partners, for which we
thank you very much.
I would also like to reiterate
that OM Digital Solutions will continue
to pursue our current business areas
of cameras, professional dictation,
audio recorders and binoculars.
Whilst at the same time as continuing
to create epoch-making products that go
beyond bounds of conventional products
to provide new solutions to the market.
Today we are pleased to announce
the launch of a new brand name
that covers all our products.
OM SYSTEM.
Our new brand will not only be
used on our camera products, but on all our
products, including
recorders and binoculars.
The new brand name embodies our philosophy
that we have committed to since
the establishment of the new company.
It is our development philosophy that
“OM” embodies the position of challenging convention and developing new products and technologies.
It is our commitment and determination
that we will continue to deliver one
of a kind experiences to our customers.
OM SYSTEM is truly a name
that strongly embodies the philosophy
of OM Digital Solutions.
Our products, in particular,
our cameras have legions of customers that
have supported the Olympus brand for many years,
and in this regard our core
philosophy remains unchanged,
We must continue to always ask ourselves
what is needed in order to provide
amazing imaging experience
that enhances our customers' lives.
To do that,
we need to challenge conventions
and stay true to the path we believe in.
We must also deliver on our promise
of the ultimate in products and services.
This is what we're aiming for with
the cameras that bear the OM SYSTEM name.
We are the dark horse.
We don't run in the race,
never have and never intend to.
You can't equate us, put us in a box or
place us within the borders of a map.
For over 80 years,
we have pushed the limits of technology
to put imaging tools in the hands of those
that are willing to go the distance
to capture extraordinary moments.
Our first compact camera help
democratize photography.
It broke free an entirely new generation
to go out there and create images
in ways that no one had imagined before.
So we made it our business.
We continued this revolution
with the industry changing OM-1.
It was not simply a camera,
but an innovative imaging system that cut
in half the total size and weight that
photographers carried on their shoulders.
They said it was impossible,
that a compact SLR system was a dream,
that hand-held starscapes were fantasy,
or that a small sensor
could take big photos.
But look at us now.
Doing the impossible is our legacy.
But there always comes the point
where one must take their own advice,
and for us that time is now.
We are breaking free from the past
to begin a new chapter of our legacy.
Our name may change but who we are
and what we stand for never will.
Like Yoshihisa Maitani before,
we again promise to climb walls
of convention
to break barriers of technology
and built cameras and lenses that are
compact but packed with impact so you can go,
and capture something extraordinary.
Life is found in the unexpected,
the adventure, and the wildest of moments.
And time does not stand still.
It does not take excuses or repeat.
But to those who won't let those
moments go gently into the night,
for them, we exist.
For them, we build tools to fight time,
outsmart the odds and break free
to go where others never will
rain, shine or snow.
Defy the moment
with OM SYSTEM
From here on OM Digital Solutions’ products
will be developed under
the new OM SYSTEM brand name.
This brand is directed by the idea of
'Always thinking from the viewpoint of the user,
as imagined by OM-1 and
PEN creator Yoshihisa Maitani.
This means being ready not just
for the challenges one can see, but also
uncovering the potential wants and needs,
ensuring that our developers and engineers
provide a solution and develop
the core purpose of our products.
Although this stance could be
considered obvious for a manufacturer,
with diverse types of usability, and differing needs,
getting to the heart of the matter is not always easy.
We must put ourselves in the customer's
shoes, take into account advances
in technology, and ask what we can do with
a particular product at that point in time.
In other words, we need to search for
what kind of value we can provide,
then embody that in a product.
When we started the new company,
we issued the following statement.
We will continue to launch innovative products
in existing business areas while
combining our inherited manufacturing
abilities with state-of-the-art digital technology.
that will provide new solutions that go
beyond the boundaries of existing products.
Advanced digital technologies cannot be
simply achieved with advances
in hardware only.
We must also develop
algorithms that allow us to use advanced
hardware for a variety of operations.
For a developer, the advancement of both
hardware and software algorithm to create
the amazing products in the best
part of the process.
But for the customer, the only
criterion is what we have accomplished.
We are currently in the final stages
of developing a new camera.
With this new product the Micro Four Thirds System
is making massive advances
towards the next stage.
We believe that we can offer you
an unprecedented photographic experience.
Please keep an eye out for future updates.
We created OM SYSTEM not only
to make our camera system smaller.
We wanted to develop a system that you can
bring anywhere to capture and create
stunning images not only as you see,
but as you envision.
Creating images should bring enjoyment
by having unique features
in a small package.
OM SYSTEM provides the tools to help
photographers break free from limitations.
This makes picture taking more enjoyable
and exciting rather than having to think
about the limitations of your gear.
That is what we want
to accomplish with OM SYSTEM.
You can capture great photos with
our weather-sealed system in all conditions
without having to cover your
camera and lenses even in a storm.
We pioneered the
world’s first dust reduction system,
so you can swap lenses
without worrying, even while outdoors.
Compact lenses allow you to bring
more lenses without carrying a larger bag.
We believe that our Image Stabilization
system is the best in the world.
Photographers can break free from their
tripods and enjoy capturing pictures handheld.
This technology is so powerful, it has
led to exclusive features like High Resolution Shot.
You may not know it, but smaller
technologically advanced sensors
offer the advantage of
making such features possible.
We are continuously challenging ourselves
to develop the technologies necessary
to offer a significant improvements
in image quality,
and I am confident that we will deliver
a “wow” product to you in the near future.
Let's imagine, you have a camera system
that is very small but does
not compromise image quality.
You could go out for adventures
and bring your camera gear more often.
You could capture something you
would have otherwise missed.
Being adventurous does not necessarily
mean you have to travel high
in the mountains or to a foreign land.
You can find the adventure that’s
right for you in any location.
We don't experience the same moment twice in life
and the camera you have with you
at “the moment” is always the best camera.
We will create the very best system:
the one you can take everywhere.
We want OM SYSTEM to be a companion
to all photographers to pursue
their own adventures.
With the compact and lightweight system
that embodies the value of Micro Four Thirds,
we will continue to expand the range
of the system while combining
reliability and ease of use.
We hope you find the OM SYSTEM
product that is right for you,
so you too can break free of heavy equipment.
Finally, let me talk about
the brand of OM SYSTEM.
The philosophy of OM SYSTEM
brand is not limited to our cameras,
and applies to all of the products that we offer.
In order to be a part of customers' lives,
and deliver the ultimate experience in a variety of situations,
we will continue to ask ourselves
what is needed, to challenge convention
and stay on the path that we believe in.
OM Digital Solutions will continue
to contribute to the realization
of the fulfilling people’s lives by
providing outstanding products and services.
Last edited:
Yup, just got an email concerning the brand change. No new gear mentioned.
Mountain_Man_79
Enjoying Cameraderie
New camera “announcement“ at 8:24 and again at 10:50
comment23
mu-43 frequent flyer
WoW
We actually got less than we knew already ?
We actually got less than we knew already ?
landscapem43
Mu-43 Rookie
Branding campaign. We have been spoiled by Apple announcements. Goodies already developed ready to order. Here we just know now like we knew then that something is coming. 
RichardC
Pastafarian minister
- Joined
- Mar 25, 2018
- Messages
- 5,509
- Real Name
- Richard
I've got a lovely email to tell me about their fan-dabby-dozy new branding
If this doesn't infuriate remaining handful fans, I don't know what will.
RichardC
Pastafarian minister
- Joined
- Mar 25, 2018
- Messages
- 5,509
- Real Name
- Richard
Maybe they're waiting for California to get out of bed.
comment23
mu-43 frequent flyer
Can’t see anyone getting out of bed for that.
landscapem43
Mu-43 Rookie
I wonder how many already sold their cameras and now have none (like it happens in the mac world) for anticipating too much!
TNcasual
Mu-43 Legend
But we did get a new logo!
RichardC
Pastafarian minister
- Joined
- Mar 25, 2018
- Messages
- 5,509
- Real Name
- Richard
I'm defining the moment here.
In that video, at mark 8.49 to 8.59 - glimpse of the supposed new camera. Comments are saying it looks like 1-III with 1X style dials. So probably it IS going to be 1-IV.
Subscribe to see EXIF info for this image (if available)
DeeJayK
Mu-43 Hall of Famer
This has the feel of a hostage video. Should we organize a party to check on Mr. Shigemi and his family?
- K
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