Now that seems like a great differentiator...the multi-aspect ratio idea, and the concept of leveraging the advances made in APS-c sensor design...would love to see this personally, I really like the multi-aspect mode on my LX100Skimming through this thread it's obvious there are a wide variety of views on what directions OMDS should take. I may as well add my thoughts into the mix.
Coming as a dual system user, I just can't see any advantages of OMDS going into FF other than being a premium third party lens supplier. I just find that this segment is already the most competitive with respect to bleeding edge technology and being fought out by the three largest camera manufacturers with a fourth alliance trying to vie for the small remaining marketshare.
But OMDS will have retained many of the lens design expertise for large sensor ILCs so they can either design and manufacture for other mounts eg. L-mount if allowed to join that alliance or just farm out design work, which happens a lot in the industry anyways.
If (and this is a massive if) they are to try another format, I agree with one of the previous posters in suggesting that they should try medium format. It's a much smaller market that is vastly different to m43, with high margins and without the expectation to create a really big ecosystem as it's not expected to address every niche like the mainstream FF market.
Here I think OMDS can really shake things up by creating a very compact MF system which Fujifilm and Hasselblad have already entered into but I think OMDS can do it better with their history of compact systems. But the resources required remain very large and I'm just not sure JIP will inject the type of capital required for a committed crack at it.
So I think we're 'stuck' with m43 mount. Which IMHO really isn't a bad thing as the rest of the internet seem to want to insinuate. Of course ppl on this board already know this.
We have a well considered modern, high bandwidth mount that is appropriately large for an excellent IBIS system, supported by a large number of third party lens and accessory manufacturers in addition to OMDS and Panasonic.
Where I think m43 and OMDS can go is at least maximise the image circle that is guaranteed available on all m43 lenses, which is 21.6mm in diameter. Panasonic already does this with their mutiaspect ratio sensors for some GH products but that's only maximising things for video in the wider aspect ratios.
I'd like to see OMDS take this approach further doing multiapsect ratio all the way from 16:9 to 1:1.
That means using a sensor sized at least18.8 X 15.3mm instead of 17.3 X 13mm so alternatively an APS-C sensor @24X16mm would also work but with an active area of 18.8X15.3mm so there are some wasted real estate going this route.
For the benefits, you'd get:
APS-C vs oversized m43 vs normal m43:
3:2 = 384mm² vs 216mm² vs 199mm²
4:3 = 341mm² vs 225mm² vs 225mm²
16:9 = 324mm² vs 199mm² vs 168mm²
1:1 = 256mm² vs 234mm² vs 169mm²
Depending on the aspect ratio, it ranges from a small improvement (3:2) to almost equaling APS-C (1:1) from an initial gap that was less than a stop to begin with.
The additional engineering required would be for the IBIS unit to support the larger mass of a larger sensor.
Incidentally a 43MP Sony Semi APS-C stacked sensor is rumoured to be floating around, which also has a higher pixel density than 20MP m43 sensors, so that can be a candidate and it'd remove m43's dependency on a special sensor designed just for m43. They can basics utilise any APS-C sensor which covers a much larger volume market but of course we’re interested in the high pixel density stacked ones.
As an added bonus, third party designs eg. some from Sigma are used for both APS-C and m43 such as the 56mm f/1.4. These lenses with large enough image circles can also be used in both m43 and APS-C mode.
Beyond that, for the lens system I think OMDS can focus on three areas:
- Telephotos in a moderate size
- Fast but not uber fast small primes eg. f/1.4 series that’s been rumoured but keep it on the small side and WR.
As for features, make weather resistance common for all their products.
Continue to lead in ibis and experiment more with computational features like live composite and pro capture.