I am not sure when you tried to pull together a FF kit last but the cost thing was absolutely true before many of the 3rd party mfg started making lenses for FF...nowadays...its not exactly as easy to sayIn case, someone has not yet seen this article: https://www.sansmirror.com/newsviews-2/the-price-is-right.html
Every time I try to piece together an FF kit comparable to mine in quality, features, weather-resistance and coverage, I arrive at a ridiculous price tag that I just cannot justify as an enthusiast.
O 40-150 2.8 + MC-14
O 17 1.8
O 45 1.8
O 60 2.8
I never feel like my gear constrains me in any way, quite the opposite.
I guess, I could get close to it if I went Fuji but that’s about it. I would still end up with a somewhat bigger system, which is a con for me.
Tamron recently came out with a super nice, high-quality weather-sealed series of 2.8 zooms for FF, all focused on keeping size down,
- The 17-28 2.8, the 28-75 2.8, the 70-180 2.8 cost less than the Panny 8-18, Olympus 12-40 and Olympus 40-150 by ~$500 combined. You could reach ~300 with APS-C crop mode at ~20MP with the 70-180
The Sony A7Rii is currently only $150 more than the EM1ii
The Samyang 35mm 2.8 and 75mm 1.8 combined are $375 less than the Oly 17 and Oly 45
So I could walk out the door with ~700$ additional in my pocket
Unfortunately so far the macros available for FF are big and expensive, someone will solve that soon though.
While the FF kit will certainly weigh more (the above kit is ~450g or 20% more than the comparable Oly kit above), and be slightly larger, you do gain f2.8 and 42MP...so tradeoffs to be made
Things are changing rapidly in FF land, as a matter of fact there are more e-mount lenses available than m43 now...something that was surprising to me.
Reason i raise this is that while we may be happy with our choices, the folks Olympus needs to convince are folks who do the calculations above, and when price and 'specs' favor one path, it becomes a harder sell. Which is why we are discussing the 'future' of Olympus