I have to wonder about the point of this particular exercise: http://www.gizmag.com/uneasy-lies-the-mind-iphone-movie/31058/. Sadly, many people will see these sorts of things and think they too can be a Peter Jackson or David Bailey with just an iPhone. In fact, they'll take crappy results and be proud of how great their work came out. I've seen people do weddings with an iPad and general photography with a Galaxy Note. People get used to these standards and they becomes the level of quality they accept.