I received an email from Adorama with the usual collection of cleverly intermixed articles and advertisements. I was looking through a comparison of the Sigma DP-1 Merrill, the Nikon Coolpix A, and the Ricoh GR. Reasonable review, but he ended with the following statement: The Smart Phone Effect One final question that I am sure is to come up is why 28mm? With the amazing popularity of the Apple iPhone, 28mm has become the de facto standard of modern snapshot photography. Those upgrading from the iPhone will be right at home with the 28mm FOV these three cameras provide, and is a smart decision by all three makers. Just as a matter of discussion, do you believe that camera phones have indeed had this influence on the snapshooter community?